Content & Copywriting Manager

$114,120 - $176,560/Yr

WFB Perkins Coie LLP - Chicago, IL

Full-time - Mid Level

Chicago, IL

About the position

The Content and Copywriting Manager (CCM) at Perkins Coie is responsible for driving the delivery of high-quality content to enhance brand awareness, articulate the firm's capabilities, and improve SEO rankings. This role involves overseeing a team of 3-4 members to support the marketing and business development team in creating various external-facing content, including lawyer bios, event communications, and marketing assets. The CCM will implement content process improvements, manage editorial guidelines, and collaborate with various teams to ensure effective communication and content generation.

Responsibilities

• Develop a content framework and produce exceptional quality content including lawyer bios, collateral, and advertisement copy.
• Implement content process improvements to prioritize high-impact content for the Marketing and Business Development team.
• Devise a systematic approach to planning, organizing, and producing content with a focus on continuous improvement.
• Manage and mentor a team of 3-4 professionals responsible for drafting, editing, and publishing content.
• Oversee the development of external-facing content related to marketing and business development efforts.
• Review and edit lawyer-authored client updates to ensure compliance with editorial standards.
• Set editorial guidelines for market and client-facing content and ensure consistency across mediums.
• Collaborate with the marketing and business development team to develop effective communications for special projects.
• Maintain the firm's style guide and conduct training for colleagues on communication style.
• Provide oversight for various content types including blogs and client updates, expanding thought leadership capabilities.

Requirements

• BA or MA in communications, journalism, public relations, English, or related field.
• At least six years of marketing communications and editing experience.
• Experience in the legal and/or professional services industry leading and managing a content team is highly preferred.
• Exceptional copywriting, editing, and storytelling skills with sound knowledge of AP style.
• Strong organizational and planning skills with the ability to prioritize multiple tasks and projects.

Nice-to-haves

• Intellectual curiosity to stay abreast of developments in the content strategy field.
• Strong proficiency with Microsoft Office Suite.
• Ability to accommodate a minimal amount of domestic travel.

Benefits

• Health insurance
• Tuition reimbursement
• Paid sabbaticals
• Annual discretionary bonus
• 401(k) plan
• Medical, dental, and vision insurance
• Accrued paid time off starting at 20 days annually
• Personal medical and parental leave
• Up to 10 paid holidays
• Family care benefits