Content & Copywriting Manager

Perkins Coie - Boise, ID

Full-time - Mid Level

Boise, ID

Professional, Scientific, and Technical Services

About the position

The Content and Copywriting Manager (CCM) at Perkins Coie LLP is responsible for driving the delivery of high-quality content to enhance brand awareness, articulate the firm's capabilities, and improve SEO rankings. The CCM will oversee a team of 3-4 members, supporting the marketing and business development team in creating various external-facing content, including lawyer bios, event communications, and marketing assets. This role requires a strategic approach to content management and collaboration with various stakeholders to ensure consistency and effectiveness in communications.

Responsibilities

• Develop a content framework and produce exceptional quality content including lawyer bios, collateral, website and advertisement copy, and event assets.
• Implement content process improvements to prioritize high-impact content for the Marketing and Business Development team.
• Devise a systematic approach to planning, organizing, and producing content with a focus on continuous improvement.
• Manage and mentor a team of 3-4 professionals responsible for drafting, editing, and publishing all content.
• Oversee the development of external-facing content related to marketing and business development efforts, advertising, and partner bios.
• Review and edit lawyer-authored client updates to ensure compliance with editorial standards and set editorial guidelines.
• Collaborate with the marketing and business development team, Design, and other colleagues to develop effective communications.
• Maintain the firm's style guide and conduct regular training on communication style for colleagues and stakeholders.
• Provide oversight for various content types including blogs, websites, and client updates, and expand thought leadership capabilities.
• Report on content performance, needs, and gaps to the Director of Communications and Chief Client Officer.

Requirements

• Exceptional copywriting, editing, and storytelling skills with a strong knowledge of AP style.
• Ability to understand the firm's goals and incorporate them into themes and messaging.
• Understanding of client needs and preferences for content based on trends and metrics.
• Ability to build a storyline across mediums while paying attention to detail.
• Skill in identifying visual elements to enhance content and storytelling.
• Intellectual curiosity to stay updated on content strategy developments and inspire creativity in the team.
• Strong organizational and planning skills with the ability to prioritize multiple tasks and meet deadlines.
• Excellent supervisory and motivational skills to lead a team effectively.
• Collaborative approach to work with colleagues at all levels of the firm.