Content & Copywriting Manager

$114,120 - $176,560/Yr

Perkins Coie - Chicago, IL

Full-time - Senior

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Content and Copywriting Manager (CCM) at Perkins Coie is responsible for driving the delivery of high-quality content to enhance brand awareness, articulate the firm's capabilities, and promote service offerings. This role involves overseeing a team of 3-4 members to support marketing and business development efforts by creating various external-facing content, including web pages, professional bios, and event communications. The CCM will implement content strategies, manage editorial guidelines, and collaborate with various teams to ensure effective communication and content generation.

Responsibilities

• Develop a content framework and produce exceptional quality content including lawyer bios, collateral, and advertisement copy.
• Implement content process improvements to prioritize high-impact content for the Marketing and Business Development team.
• Manage and mentor a team of 3-4 professionals responsible for drafting, editing, and publishing content.
• Oversee the development of external-facing content related to marketing and business development efforts.
• Review and edit lawyer-authored client updates to ensure compliance with editorial standards.
• Set editorial guidelines for market and client-facing content to ensure consistency across mediums.
• Collaborate with the marketing and business development team to develop effective communications for special projects.
• Maintain the firm's style guide and conduct training on communication style for internal stakeholders.
• Provide oversight for various content types including blogs and client updates, expanding thought leadership capabilities.
• Report on content performance and needs to the Director of Communications and Chief Client Officer.

Requirements

• Master's degree or Bachelor's degree in Communications, Journalism, Public Relations, English, or a related field.
• At least 6 years of marketing communications and editing experience.
• Strong proficiency in AP style and exceptional copywriting, editing, and storytelling skills.
• Experience in the legal and/or professional services industry leading and managing a content team is highly preferred.
• Excellent organizational and planning skills with the ability to prioritize multiple tasks and projects.

Nice-to-haves

• Experience with SEO strategies and metrics.
• Familiarity with content management systems and digital marketing tools.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Vision insurance