Content Creation Manager

Everything But the House - Cincinnati, OH

Full-time - Mid Level

Cincinnati, OH

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

Everything But The House (EBTH) is a revolutionary marketplace, making it easier to find or sell secondhand goods, headquartered in Cincinnati, OH. EBTH was born out of a passion for helping people via a full-service approach to consignment; revolutionizing how homeowners, estate managers, dealers and collectors connect with a world of shoppers seeking rare and wonderful things. Each day the global auction platform unleashes an ever-changing assortment of art, jewelry, fashion, collectibles, antiques and more, most with a starting bid of $1. EBTH aspires to be the first stop for secondhand online. We stand behind our work and offer every customer the "EBTH Promise". If we don't uphold our end of the bargain, we'll do our best to make it right. The Content Creation Manager is responsible for developing high-quality visual content for marketing and social media outreach to drive shopper acquisition and e-commerce growth on EBTH.com. This role will create and edit engaging graphics and short-form videos to promote our brand across platforms such as YouTube and TikTok. The ideal candidate will possess a strong eye for design, excellent English communication skills, an understanding of current digital trends, and the ability to create impactful, shareable content that resonates with our audiences. As a dynamic company, we move fast and seek to continuously improve - and while this will be a very demanding position, you'll be surrounded by a passionate team of individuals who are dedicated to the common goal of drastically changing the way personal property is sold, bought and moved across the country - and we have a lot of fun while we're doing it. We're proud of our journey and we're eager to share our story with shoppers, clients and consignors across the world!

Responsibilities

• Design and implement content strategies that boost site traffic and engage customers.
• Produce content for blogs, articles, websites, emails, webinars, social media and other formats.
• Research content performance, customer behavior data and competitors' strategies.
• Enforce style guidelines, deadlines and budgets for content team.
• Create and manage an editorial calendar.
• Work with other marketers, writers, editors and freelancers.
• Review and edit content for social media posts, blogs, white papers, website landing pages and other media.
• Meet with content team members to track progress and gauge work capacity.
• Check the editorial calendar to make sure teams are on track to meet goals on time, tweaking workflows as needed.
• Collaborate with members in marketing, product, sales and other departments to maintain consistent style and branding guidelines.
• Evaluate content performance metrics and make adjustments to content strategy.
• Collaborate with internal and external creative resources to develop advertising and content assets to support campaign objectives.
• Innovate new programs to reach potential customers.
• Continually test and innovate within acquisition channels to optimize existing campaigns and develop new programs to increase profitability and growth.
• Maintain and expand deep understanding of the content marketing space.
• Build, manage and execute content in support of inventory and shopper acquisition.
• Establish and communicate content performance metrics and make adjustments as needed.

Requirements

• 3-5 Years of Content Creative experience.
• Strong knowledge of and experience with Google Platforms - Adwords, Analytics.
• Experience with Facebook - Business Manager, Creator Studio.
• Familiarity with Braze or ability to learn the robust email marketing platform.
• Email marketing strategies and campaign management.
• Strong conceptual skills, copywriting ability and willingness to execute content and creativity.

Nice-to-haves

• Adobe Creative Suite capability is a plus.