Content Creator and Marketing Strategist

$68,000 - $68,000/Yr

Loyalty360 - Cincinnati, OH

Full-time - Mid Level

Remote - Cincinnati, OH

About the position

The Content Creator and Marketing Strategist will lead the development and management of a comprehensive content strategy for Loyalty360, focusing on creating high-quality original content that aligns with the brand voice and industry standards. This role involves writing, editing, and overseeing content distribution to enhance engagement across digital platforms, while also supporting marketing operations to drive business growth.

Responsibilities

• Write, edit, and proofread original content, including articles, industry reports, executive interviews, whitepapers, and newsletters.
• Coordinate interviews with customer loyalty experts and craft insightful questions.
• Develop and manage the content calendar to ensure timely delivery of content.
• Oversee the content production process from ideation to publication and distribution.
• Manage content workflows using project management systems to optimize efficiency.
• Analyze content performance using analytics tools and implement strategies to enhance engagement.
• Collaborate with marketing and client relationship teams to align content with marketing campaigns.
• Develop and execute content marketing strategies to drive traffic and generate leads.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5-7+ years of experience in content writing, editing, and marketing operations.
• Proven ability to create and manage high-quality content.
• Experience in developing content strategies and leading content teams.
• Strong understanding of SEO and digital marketing.

Nice-to-haves

• Strong data analysis skills with experience using analytics tools like Google Analytics and SEMrush.
• Familiarity with project management tools like Monday and design platforms like Canva and Adobe Creative Suite.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance