Content Creator (Part-Time)

$52,000 - $62,400/Yr

HQ USHG - New York, NY

Part-time - Entry Level

New York, NY

About the position

The Content Creator (Part-Time) will manage the Instagram account for Gramercy Tavern, creating visually engaging content that aligns with the restaurant's brand and marketing strategy. This role involves capturing high-quality video and still images for various marketing materials and managing community interactions to foster engagement and loyalty among followers.

Responsibilities

• Ensure consistent posting cadence of 3-4 times per week for the restaurant's Instagram account, including still images, carousels, and video content.
• Repost user-generated content (UGC) and imagery in stories.
• Develop and produce high-quality, on-brand visual content including photos, videos, and captions.
• Build story highlights that reinforce the unique offerings of Gramercy Tavern.
• Capture content for press, digital, email, collateral, and other marketing materials as needed.
• Work closely with the Marketing Manager to get approval for all content ideas, posts, and copy.
• Develop strong relationships with restaurant teams to uncover interesting stories for content.
• Partner with the GM and Chef to plan shoots that are minimally disruptive to restaurant service.
• Attend monthly in-person marketing meetings at the restaurant.
• Develop content ideas that align with business goals and seasonal themes for Gramercy Tavern.
• Maintain a monthly content calendar that aligns with larger marketing initiatives, promotions, and events.
• Respond promptly and professionally to comments, direct messages, and follower interactions.
• Foster positive engagement with followers to encourage community building and customer loyalty.
• Monitor and maintain brand voice in all community management efforts.

Requirements

• Experience as a content creator or social media coordinator.
• Availability to work 10-12 hours per month.
• Portfolio of previous work in social media, communications, and/or marketing.
• Exceptional writing skills, with writing samples a plus.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
• Expertise in social media platforms including Meta, X, LinkedIn, and TikTok.
• Restaurant or hospitality experience is a plus.
• Proficiency in eye-catching photography, video capture, and editing.

Nice-to-haves

• Experience in the restaurant or hospitality industry.

Benefits

• Hourly rate of $25 - $30/hr
• Paid Time Off
• Paid Parental Leave
• 51% dining discount throughout the USHG family of restaurants
• Eligibility for the USHG Digital Wallet for daily access to earnings and flexible saving options
• Employee Assistance Program
• Matched 401(k)
• Generous Employee Referral Program
• Access to the USHG HUGS Employee Relief Fund