Content Creator & Social Media Manager

Likewize - Southlake, TX

Full-time - Mid Level

Southlake, TX

Professional, Scientific, and Technical Services

About the position

Likewize is searching for a Content Creator & Social Media Manager to join our team at our global headquarters in Southlake, TX. Your day-to-day responsibilities include but are not limited to: Social Design and implement engaging social media strategies and social media/content calendar tailored to B2B audiences, with emphasis on LinkedIn and X (Twitter) with room for expansion into other relevant emerging platforms. Execute both organic and hyper-targeted paid social media campaigns, ensuring alignment with marketing goals and brand voice. Monitor and respond to comments to drive engagement, and proactively engage industry influencers to expand reach and reputation of the Likewize brand. Work cross-functionally with Sales & Marketing to align social media efforts with strategic sales initiatives to provide 'air cover' and 'soften the beachhead' at specific accounts and within specific industries. Lead employee advocacy and thought leadership on social channels to leverage our talented and connected workforce to open new opportunities and strengthen our awareness and reputation. Serve as a listening and learning channel and curate trends and insights from social media (the market, our industries, our competitors, our customers) and sharing them back into the organization. Lead with a data-driven orientation using analytics and testing to continually optimize our efforts and inform future social media decisions and even broader business decisions. Content Creation True content creation with total ownership of the production lifecycle including ideating the concept, building the narrative, researching the story, and ultimately communicating the idea across an array of mediums including video, posts, articles, infographics, testimonials and more. Proactive content sourcing - finding untold customer success stories, leveraging industry trends, and monitoring competitor activities to identify content opportunities. Create a publishing strategy to maximize the value of content by disseminating it across multiple channels even beyond social media - such as email, web, print collateral, signage, etc. Work cross-functionally with the sales and marketing teams to support business development and brand awareness efforts.

Responsibilities

• Design and implement engaging social media strategies and content calendar tailored to B2B audiences, focusing on LinkedIn and X (Twitter).
• Execute organic and hyper-targeted paid social media campaigns aligned with marketing goals and brand voice.
• Monitor and respond to comments to drive engagement and engage industry influencers to expand brand reach.
• Work cross-functionally with Sales & Marketing to align social media efforts with strategic sales initiatives.
• Lead employee advocacy and thought leadership on social channels to leverage workforce talent.
• Curate trends and insights from social media and share them back into the organization.
• Use analytics and testing to optimize social media efforts and inform broader business decisions.
• Take total ownership of the content production lifecycle, from ideation to communication across various mediums.
• Proactively source content opportunities by finding customer success stories and monitoring industry trends.
• Create a publishing strategy to maximize content value across multiple channels.

Requirements

• 3-5 years in social media management and content creation, particularly in tech-focused B2B environments.
• Extensive experience in storytelling with a robust portfolio in written, audio, and visual mediums.
• 10 out of 10 level writing and editing skills with proven ability to create diverse content formats.
• Strong familiarity with KPIs like engagement rates, content ROI, and audience growth metrics.
• Exhibits extreme bias towards action with an agile mindset for quick market delivery and optimization.
• Strong organizational skills to handle multiple campaigns and deadlines simultaneously.
• Experience leveraging scheduling, listening, planning, and analytics tools in social media.
• Experience and conviction around leveraging AI to streamline processes and drive content quality.
• Expertise with audience targeting and optimization for paid social media efforts.

Benefits

• Competitive compensation
• Market leading benefits
• Onsite amenities including covered parking, spacious break areas, onsite gym, cafeteria, and state of the art facilities.