Content Creator - Social Media

Wynn Resorts - Las Vegas, NV

Full-time - Entry Level

Las Vegas, NV

Accommodation

About the position

The Content Creator - Social Media at Wynn Las Vegas is responsible for enhancing the resort's social media and marketing efforts across all business units. This role focuses on creating high-quality, engaging content that upholds the brand's reputation for excellence, while collaborating with various teams to align with marketing goals.

Responsibilities

• Create and publish high-quality, engaging content for various platforms, including the company's website, social media channels, blogs, and marketing materials.
• Stay informed on industry trends, emerging digital marketing techniques, and competitor activities to produce timely, relevant content.
• Work closely with marketing, design, and social media teams to develop content that aligns with Wynn Las Vegas's brand identity and marketing goals.
• Develop and maintain an editorial calendar to ensure consistent and timely content production.
• Monitor and analyze content performance metrics (e.g., views, engagement, conversion rates) to refine and improve future content strategies.
• Review and edit content for accuracy, grammar, and adherence to brand style guidelines.
• Stay current on digital marketing trends, social media platform updates, and new technologies to enhance content creation skills.

Requirements

• Proven experience as a Content Creator or in a similar role, with a strong portfolio showcasing published articles, social media content, photos, videos, or other digital content.
• Exceptional writing, editing, and proofreading abilities.
• Ability to create compelling, engaging content tailored to diverse audiences.
• Strong understanding of SEO, keyword-embedded content, and content marketing strategies.
• Proficiency in content management systems and social media platforms.
• Excellent verbal and written communication skills with the ability to collaborate effectively with cross-functional teams.
• Minimum of 3 years in a related field or an equivalent combination of education and experience.
• Knowledge of all editing software from Adobe Creative Suite and Microsoft Office Suite.

Nice-to-haves

• Strong attention to detail, multitasking ability, and time management skills.
• A deep passion for storytelling and a knack for producing content that resonates with a luxury-focused audience.