Content Creator

Urshan College - Wentzville, MO

Full-time

Wentzville, MO

About the position

As the Urshan University Content Creator, you will play a pivotal role in crafting and managing engaging content for our social media platforms and capturing memorable moments at university events. Working under the Director of Marketing, you will help drive our digital strategy, enhance brand visibility, and connect with our audience through innovative storytelling.

Responsibilities

• Develop, curate, and manage engaging content across all university social media channels, including Facebook, Instagram, Spotify, YouTube and Apple Podcasts.
• Design and execute content strategies to align with university branding and marketing goals.
• Create visually appealing graphics, videos, and written posts that resonate with current and prospective students, alumni, and other stakeholders.
• Monitor social media trends and implement best practices to enhance engagement and follower growth.
• Collaborate with the marketing team to plan and execute social media campaigns.
• Recruit, train, and manage a team of student volunteers to assist with capturing photo, video, and livestream content during events.
• Provide guidance and support to student volunteers, ensuring they understand content requirements and best practices.
• Coordinate with student volunteers to schedule coverage and ensure content is captured in alignment with marketing goals.
• Review and provide feedback on content produced by student volunteers to maintain high-quality standards.
• Capture high-quality photos and videos during university events, including lectures, student activities and special functions.
• Create engaging multimedia content that highlights key moments and promotes upcoming events.
• Edit and prepare content for distribution across social media and other digital platforms.
• Work closely with event organizers to ensure content aligns with event objectives and university branding.
• Assist in developing a content calendar to ensure consistent and timely publication of content.
• Collaborate with the Director of Marketing and other team members to align content with overall marketing and communication strategies.
• Analyze content performance metrics and provide insights and recommendations for optimization.
• Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.
• Foster community interaction and promote a positive online presence for the university.
• Maintain a deep understanding of the university's mission, values, and brand voice to ensure consistency in all content.
• Act as an ambassador for the university, reflecting its values and goals in all content creation.

Requirements

• Be comfortable working a flexible schedule.
• Be detailed, reliable, and results-oriented and possess excellent executive presence and communications skills.
• Possess excellent verbal, written, phone, and computer communication skills.
• Possess proficient project management and organizational skills.
• Possess proficient knowledge of Adobe Creative Suite (Lightroom, Photoshop, Premiere, and After Effects).
• Possess advanced knowledge of video editing platforms, including Final Cut Pro and Davinci Resolve.
• Possess advanced knowledge in digital creation hardware, including the Canon EOS and BlackMagic platforms.
• Possess proficient knowledge of the Google Office Suite.
• Be highly energetic, passionate, and possess a keen ability to anticipate solutions for potential plan deviations.
• Demonstrate the ability to work in a diverse community with a wide variety of engaged stakeholders including students, staff, faculty, alumni, board members, etc.
• Example servant leadership, be teachable, and possess a reputation of character.
• Be capable of multitasking, be a self-starter, and be a creative thinker.

Benefits

• Retirement
• Medical
• Dental
• Vision
• FSA
• Vacation
• Sick
• Paid Holidays