Content Creator

Haix North America - Lexington, KY

Full-time

Lexington, KY

11-50 employees

About the position

The Content Creator at HAIX North America, Inc. is responsible for producing engaging marketing content to promote the company's products. This role involves writing blog posts, creating social media content, and developing various marketing assets to connect with clients and drive traffic and leads for the business. The ideal candidate should have experience in digital publishing and a creative mindset to generate original content.

Responsibilities

• Generate and share daily content (original text, images, video, or HTML) which engages, builds connections, and drives user action.
• Create text for email blast promotions, and coordinate texts for corresponding posts on social media.
• Write copy for landing pages as needed.
• Revise existing and write new product and category descriptions to effectively market and sell HAIX products while optimizing search engine visibility.
• Identify customer needs and recommend new topics.
• Research industry-related topics.
• Interview industry professionals and incorporate their views in blog posts.
• Prepare well-structured drafts.
• Write and distribute press releases as needed.
• Edit and proofread written pieces before publication.
• Photograph products for use in various marketing campaigns; eye for detail and creativity in advertising the product.
• Create, edit, and publish product videos that effectively promote HAIX products in simple terms customers can understand.
• Create PowerPoint presentations for dealer training webinars as needed.

Requirements

• Proven work experience as a Content Creator, Copywriter or similar role.
• Excellent writing and editing skills in English.
• An ability to fact-check long-form content pieces.
• Time-management skills.
• Creative Minded.
• Skilled in both camera work (photography, filming, etc.) and editing (Lightroom/Photoshop/…).
• Willing to stand in front of the camera occasionally.
• Willing to travel.

Benefits

• Standard vacation time
• Health insurance with tiered coverage options