Content Creator

About the position

The Content Creator at Chowan University is responsible for developing and disseminating engaging digital content that enhances the university's brand and supports its mission. Working under the supervision of the Marketing and Communication Coordinator, the Content Creator will collaborate with various departments to produce materials that resonate with diverse audiences, including prospective students, current students, alumni, and the broader community. This role involves creating content for multiple platforms, ensuring consistency in messaging and alignment with the university's goals.

Responsibilities

• Create, edit, and publish high-quality content for the university's digital channels, including websites, social media platforms, blogs, and email campaigns.
• Provide real-time coverage of campus events, ensuring social media reflects the energy and excitement of student activities and university milestones.
• Design graphics, capture photographs, and produce videos that effectively communicate the university's stories and initiatives.
• Develop and implement social media strategies to increase engagement, monitor metrics, and respond to audience interactions.
• Conduct keyword research and apply SEO best practices to improve the visibility and ranking of the university's digital content.
• Work closely with the Marketing and Communication Coordinator, the University Communications Graphic Designer, and other departments to ensure content aligns with institutional objectives and branding guidelines.
• Assist in developing and maintaining an editorial calendar to ensure timely and consistent content delivery across all channels.
• Monitor and analyze content performance using analytics tools, providing insights and recommendations for improvement.
• Ensure all content complies with copyright laws, data protection regulations, and university policies.
• Attend and cover evening and weekend events as needed.

Requirements

• Proficiency in content creation, including writing, graphic design, photography, and videography.
• Experience with content management systems, social media platforms, SEO tools, and analytics software.
• Excellent written and verbal communication abilities, with a keen eye for detail and accuracy.
• Strong ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Ability to work effectively both independently and as part of a team, fostering positive relationships with colleagues.
• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
• Prior experience in content creation, digital marketing, or a similar role, with a strong portfolio showcasing diverse content types.
• Familiarity with digital publishing, SEO best practices, and content management systems.