Content Creator

EquipmentShare - Columbia, MO

Full-time - Mid Level

Columbia, MO

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Content Creator at EquipmentShare is responsible for developing engaging and high-quality content across various digital platforms, including social media and blogs. This role emphasizes creativity and collaboration within a team to enhance brand growth and audience engagement. The position requires a strong understanding of content strategy and the ability to maintain EquipmentShare's brand voice while producing relevant content.

Responsibilities

• Generate unique ideas and narratives that align with EquipmentShare's brand and objectives.
• Conduct thorough research to support content with credible information and valuable insights.
• Edit and proofread all content to ensure quality, clarity, and consistency.
• Incorporate SEO strategies, including keyword integration, to enhance content visibility.
• Tailor, produce, schedule, and publish posts across social media platforms.
• Collaborate with the creative team to create multimedia content and support ongoing campaigns.
• Monitor content performance and provide insights for optimization.
• Engage with audiences by responding to comments and messages promptly.
• Stay up-to-date with digital trends and content tools to maintain relevance.

Requirements

• At least 2+ years of experience in content creation, digital marketing, or a similar role.
• Demonstrated portfolio of written and visual content across various platforms.
• Valid driver's license.

Nice-to-haves

• Background in heavy equipment or the equipment rental industry.
• Proficiency in gathering credible, relevant information to support content and enhance its authority.
• Understanding of basic SEO best practices and the keywords to boost visibility.

Benefits

• Paid holidays
• Health insurance
• On-site gym
• Dental insurance
• Happy hour
• Paid time off
• Vision insurance
• 401(k) matching
• Gym membership