Content Creator

EquipmentShare - Columbia, MO

Full-time - Mid Level

Columbia, MO

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Content Creator at EquipmentShare is responsible for developing engaging and high-quality content across various digital platforms, including social media, blogs, and company websites. This role emphasizes creativity and collaboration within a team focused on enhancing brand growth and audience engagement. The position requires a strong understanding of content strategy and the ability to maintain EquipmentShare's brand voice while producing relevant content.

Responsibilities

• Generate unique ideas and narratives that align with EquipmentShare's brand and objectives.
• Conduct thorough research to support content with credible information and valuable insights.
• Edit and proofread all content to ensure quality, clarity, and consistency.
• Incorporate SEO strategies, including keyword integration, to enhance content visibility.
• Tailor, produce, schedule, and publish posts across social media platforms.
• Collaborate with the creative team to create multimedia content and support ongoing campaigns.
• Monitor content performance and provide insights for optimization.
• Engage with audiences by responding to comments and messages promptly.
• Stay up-to-date with digital trends and content tools to maintain relevance.

Requirements

• At least 2+ years of experience in content creation, digital marketing, or a similar role.
• Demonstrated portfolio of written and visual content across various platforms.
• Knowledge of social platforms and the ability to tailor content to maximize engagement.
• Ability to develop fresh, compelling content while thinking critically.
• Proficiency in gathering credible, relevant information to support content.
• Understanding of basic SEO best practices and keywords to boost visibility.
• Detail-oriented with strong proofreading and formatting skills.
• Flexibility in adapting to new tools, platforms, and industry trends.
• Excellent verbal communication skills for articulating ideas and understanding audience needs.
• Skill in building and maintaining professional relationships.

Nice-to-haves

• Background in heavy equipment or the equipment rental industry.

Benefits

• Competitive salary.
• Medical, Dental and Vision coverage for full-time employees.
• 401(k) and company match.
• Generous paid time off (PTO) plus company paid holidays.
• Stocked breakroom and full kitchen, chef prepared meals daily (breakfast and lunch).
• State of the art onsite gym (Corporate HQ) with instructor led courses/Gym stipend for remote employees.
• Seasonal and year round wellness challenges.
• Company sponsored events (annual family gatherings, happy hours and more).
• Volunteering and local charity initiatives that help you nurture and grow the communities you call home. Employees receive 16 hours of paid volunteer time per year.
• Opportunities for career and professional development with conferences, events, seminars and continued education.