Content Designer

Intuit - San Diego, CA

Full-time - Entry Level

San Diego, CA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Content Designer role at Intuit focuses on creating engaging and effective content for web interfaces, particularly for TurboTax and TurboTax Live. This position involves collaborating with design teams to simplify complex financial topics through clear messaging and user-friendly content. The ideal candidate will thrive in a fast-paced environment, utilizing data and customer feedback to iterate and improve content performance.

Responsibilities

• Translate business needs into clear, engaging, actionable copy for A/B web page tests and other website updates.
• Work collaboratively to develop creative testing concepts and execute solutions.
• Work with internal and external resources to ensure copy and design work in concert to deliver against the business requirements and create the best user experience.
• Research, conceptualize, write, proofread, and edit copy.
• Understand sitemaps, wireframes, and other similar documents and write to their needs.
• Understand web and app production and process.
• Ensure copy is compliant with published style and legal guidelines.
• Deliver on deadline in a fast-paced environment.

Requirements

• Bachelor's degree or commensurate experience.
• 2-3 years industry experience.
• Demonstrated experience with web writing for e-commerce sites (Agency experience a plus).
• Basic, foundational knowledge of narrative techniques for single- and multi-page flows.
• Strong conceptual, marketing, and writing skills.
• Basic understanding of prompt writing and ability to leverage GenAI writing tools.
• Experience with A/B testing and how to use it to drive improved page performance.
• Ability to quickly familiarize with brand goals and integrate into actionable copy.
• Ability to work within tight time deadlines.
• Ability to generate and clearly communicate creative concepts and strategies to peers as well as internal constituents.
• Good understanding of SEO and how/when to apply it.
• Ability to understand and apply business data and customer research to creative output.
• Familiarity with Figma a plus.

Nice-to-haves

• Experience in UI design.
• Agency experience in web writing.