Content Designer

Intuit - San Diego, CA

Full-time - Entry Level

San Diego, CA

10,001+ employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Content Designer at Intuit plays a crucial role in bridging the gap between design and content within the Consumer Group. This position focuses on creating engaging and actionable copy that enhances user experiences across various platforms, particularly for TurboTax and TurboTax Live. The role involves collaborating with a creative team to develop concepts, conduct A/B tests, and ensure that messaging aligns with business goals while simplifying complex financial topics for a broad audience.

Responsibilities

• Translate business needs into clear, engaging, actionable copy for A/B web page tests and other updates
• Work collaboratively to develop creative testing concepts and execute solutions
• Work with internal and external resources to ensure copy and design work in concert to deliver against the business requirements
• Research, conceptualize, write, proofread, and edit copy
• Understand sitemaps, wireframes, and other similar documents and write to their needs
• Understand web and app production and process
• Ensure copy is compliant with published style and legal guidelines
• Deliver on deadline in a fast-paced environment

Requirements

• Demonstrated experience with web writing for e-commerce sites (Agency experience a plus)
• Basic, foundational knowledge of narrative techniques for single- and multi-page flows
• Strong conceptual, marketing, and writing skills
• Basic understanding of prompt writing and ability to leverage GenAI writing tools
• Experience with A/B testing and how to use it to drive improved page performance
• Fast learner who can be productive quickly under the guidance of more senior content designers
• Ability to quickly familiarize with brand goals and integrate into actionable copy
• Ability to work within tight time deadlines
• Ability to generate and clearly communicate creative concepts and strategies to peers as well as internal constituents
• Comfortable receiving, responding to, and incorporating feedback
• Good understanding of SEO and how/when to implement it
• Ability to understand business data and customer research to inform creative output
• Familiarity with Figma a plus