Content Editor in Chief

McAfee - Frisco, TX

Full-time - Mid Level

Remote - Frisco, TX

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Content Editor in Chief at McAfee will play a crucial role in shaping and delivering compelling content that engages target audiences, reinforces branding, and drives lead generation. This position involves leading global content marketing efforts across various media channels, creating high-quality written content, and leveraging AI tools to enhance content strategies. The role requires collaboration with influencers and cross-functional teams to ensure alignment in messaging and optimize content performance based on analytics.

Responsibilities

• Create and develop a strategic vision for McAfee's content channels.
• Execute strategies through localized content and engagement platforms to support product marketing and brand goals.
• Create high-quality written content, including blog posts, reports, web pages, case studies, and ebooks.
• Leverage consumer insights and research to grow customer acquisition and engagement.
• Utilize AI tools to enhance content creation, distribution, and analysis.
• Oversee global distribution of content across various owned and earned media channels.
• Partner with Brand and PR to support an influencer marketing program.
• Collaborate with influencers to co-create content and promote it through their channels.
• Monitor and analyze content performance metrics to measure campaign effectiveness.
• Continuously optimize content strategies based on data-driven insights.
• Lead a team of content writing professionals, fostering a culture of creativity and excellence.
• Collaborate cross-functionally with other departments to ensure messaging consistency.
• Coordinate with e-commerce and SEO teams to enhance content discoverability.
• Execute global content campaigns with high-quality creative excellence.

Requirements

• At least 5 years of experience in content marketing, preferably in cybersecurity or technology.
• BA/BS/BBA degree in Journalism or a related field; Master's degree preferred.
• Exceptional writing and editing skills with a strong journalistic background.
• Familiarity with e-Commerce, analytics tools, and social management platforms such as Adobe Analytics, Google Search Console, and HootSuite.
• Proficiency with AI tools for content creation and analysis.
• Proven track record of developing successful influencer marketing programs.
• Strong analytical skills to interpret data and make data-driven decisions.
• Experience with video and multimedia content is highly desired.
• Excellent project management and organizational skills.
• Strong leadership and team management capabilities.

Nice-to-haves

• Experience in a fast-paced, dynamic environment.
• Familiarity with cybersecurity topics and trends.

Benefits

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement