Content Manager, Executive Marketing

$119,300 - $208,700/Yr

ServiceNow - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Content Manager, Executive Marketing at ServiceNow will be responsible for shaping and executing a comprehensive content strategy aimed at engaging and influencing executive-level audiences globally. This role involves collaborating with various teams to align marketing initiatives with business objectives, creating high-quality thought leadership content, and adapting existing materials for multi-purpose use. The ideal candidate will have a strategic mindset and a proven track record in developing marketing programs tailored to senior executives in the technology sector.

Responsibilities

• Support the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.
• Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.
• Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation.
• Support the creation of high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement.
• Shape and adapt existing content materials for multi-purpose use.
• Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle.

Requirements

• Proven experience (5+ years) in content strategy, content marketing, or related roles, with a focus on nurturing existing executive-level relationships as well as building net-new connections.
• Deep understanding of SaaS and technology industry trends, with the ability to translate complex concepts into clear, compelling narratives.
• Exceptional writing and editing skills, with a keen eye for detail and a knack for storytelling.
• Strong strategic thinking and analytical abilities, with the capacity to synthesize data and insights to inform content strategy.
• Demonstrated ability to collaborate effectively with cross-functional teams and stakeholders at all levels of the organization.
• Proven track record of driving results in a fast-paced, deadline-driven environment.
• Proven ability to work cross-geo and build relationships across different cultures and languages.
• Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.

Benefits

• Base pay of $119,300 - $208,700, plus equity (when applicable) and variable/incentive compensation.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations.
• Flexible time away plan and family leave programs.