Content Manager, Marketing & Communication

Hexagon Metrology - North Kingstown, RI

Full-time - Mid Level

North Kingstown, RI

Computer and Electronic Product Manufacturing

About the position

The Content Manager at Hexagon Manufacturing Intelligence will lead the development and execution of multi-channel, digital, social platforms, and AI-driven content strategies. This role is crucial for driving content initiatives that align with business goals and enhance audience engagement through innovative content formats and data-driven insights.

Responsibilities

• Develop and implement a robust content strategy for AI-driven video and screen player platforms.
• Stay informed on emerging trends in AI technology, video content, and audience engagement strategies.
• Oversee the creation of high-quality multimedia content across various platforms.
• Create both long-form and short-form video content assets for demand generation.
• Ensure all content is optimized for SEO and adheres to best practices.
• Plan and implement effective content activation strategies for video and AI content.
• Utilize data analytics and performance metrics to measure content campaign efficacy.
• Develop a comprehensive understanding of the target audience to create resonant video content.
• Monitor audience feedback and engagement trends to refine content strategies.
• Explore and experiment with innovative AI content formats and distribution channels.

Requirements

• Minimum of 5 years of experience in content strategy development with a focus on AI integration.
• Proficiency in AI tools, machine learning models, and data analytics platforms.
• Strong ability to develop and implement strategic content plans that align with business objectives.
• Proven experience in managing and leading cross-functional teams.
• Advanced skills in analyzing data to derive actionable insights.

Nice-to-haves

• Familiarity with natural language processing (NLP) and automated content generation.
• Advanced degree in marketing or a related field.

Benefits

• Exceptional Medical, Dental, Vision insurances
• Health Savings Accounts with employer contribution (HSA)
• Flexible Spending Accounts (FSA)
• 401k Plan with generous employer match
• Generous Paid Time Off (PTO)
• Employee Assistance Program
• Paid Parental Leave
• Tuition Reimbursement