Pga Tour - Saint Augustine, FL
posted 2 months ago
The Content Manager for Social Media at PGA TOUR is a pivotal role responsible for crafting and curating engaging content that resonates with fans and drives conversations around the sport and its players. This position requires a deep understanding of tone, style, and voice, as the individual will work closely with a creative team to produce original content tailored for various social media platforms. The ideal candidate is not only a passionate storyteller but also a creative thinker who thrives in a collaborative environment. The role demands a proactive approach to content creation, with a focus on growing the PGA TOUR's social media presence. Given the nature of the sports industry, the position may require non-traditional hours, including nights, weekends, and holidays, to ensure timely and relevant content delivery. In this role, the Content Manager will be tasked with creating engaging content from concept to completion, particularly around tournament times. This includes producing images, videos, graphics, and other visual content that captures the excitement of the PGA TOUR. Collaboration is key, as the manager will work with various teams, including tournaments, client services, and live production, to ensure a cohesive messaging strategy across all platforms. The ability to respond quickly to breaking news and trending topics is essential, as is the capacity to analyze data to inform content strategies and decisions. The role also involves executing branded content that aligns with sales initiatives and sharing live highlights during competitions to keep fans engaged.