Content Marketing & Communications Manager

Securitas - Wilmington, DE

Full-time - Mid Level

Wilmington, DE

Administrative and Support Services

About the position

The Content Marketing and Communications Manager at Securitas Healthcare is responsible for leading the development and execution of a comprehensive content strategy that positions the company as a thought leader in the market. This hybrid role involves overseeing the production of high-impact content, managing internal communications, and collaborating with executive leadership to enhance employee engagement and align communications with business objectives.

Responsibilities

• Provide content leadership to the marketing team, ensuring all content meets quality standards, aligns with the brand, and supports strategic goals.
• Plan and maintain content calendars while assisting product marketing in developing thought leadership materials and case studies.
• Develop and manage a communications calendar for client newsletters and critical business/product updates, ensuring consistent and impactful messaging across all channels.
• Analyze content and communication performance metrics, adjusting strategies as necessary to enhance engagement and effectiveness.
• Manage design resources for content creation, including collateral, case studies, and thought leadership pieces.
• Build a leadership presentation calendar and submit applications for industry events to promote executive and subject matter expert visibility in the market.
• Direct the social media content strategy, collaborating with internal teams and agency partners while tracking results for ongoing optimization of social content.
• Support video projects from ideation to publishing and promotion, ensuring alignment with the strategic content needs of the business.
• Develop and implement a comprehensive internal communications strategy to enhance employee engagement and effectively convey key leadership messages.

Requirements

• 10+ years of content marketing experience delivering highly successful content programs, with a focus on B2B marketing and social media.
• 3+ years of experience in internal communications or a related field, with a proven track record of collaborating with senior leaders.
• BA/BS degree in Marketing, Communications, or a related field.
• Superior copywriting skills with the ability to create effective messaging and compelling content in various formats for a diverse audience, including prospects, clients, partners, and industry influencers.
• Experience with content marketing and marketing concepts, including buyer personas, content and customer journey mapping, campaign development, and analyzing content performance metrics to drive strategic improvements.
• Experience with social media marketing, focusing on both brand building and lead generation.
• Self-motivated, well-organized individual with a keen attention to detail, able to effectively prioritize in a fast-paced environment.
• Strong communication and project management skills for effective collaboration with designers, developers, external agencies, and others involved in content and digital design projects.
• Familiarity with marketing automation and project management tools, such as ClickUp, Knack, Marketo, and Salesforce, is a plus.
• A background in healthcare or technology is advantageous.
• Multimedia design experience is a plus.

Nice-to-haves

• Familiarity with marketing automation and project management tools, such as ClickUp, Knack, Marketo, and Salesforce.
• A background in healthcare or technology is advantageous.
• Multimedia design experience is a plus.