Content Marketing Coordinator and Media Relations

$50,000 - $60,000/Yr

Withumsmith+Brown - Orange, CA

Full-time - Entry Level

Orange, CA

Professional, Scientific, and Technical Services

About the position

As a Content Marketer at Withum, you will play a crucial role in executing content creation and strategy in collaboration with the Director of Communications and various marketing teams. Your focus will be on developing high-quality content that aligns with the firm's marketing goals, enhances brand awareness, and drives engagement across multiple platforms. This position emphasizes teamwork, creativity, and a commitment to maintaining brand consistency while optimizing content for search engines.

Responsibilities

• Coordinate and execute content strategy in alignment with marketing and business goals.
• Create and edit high-value content across various platforms, including websites, blogs, social media, proposals, and email campaigns.
• Partner with the design team to produce high-quality multimedia content.
• Collaborate with industry marketers and SMEs to develop and execute content marketing campaigns.
• Utilize SEO best practices to create and optimize content based on keyword research.
• Monitor and analyze content performance metrics to refine strategies and improve engagement.
• Create and manage industry editorial calendars with topic ideas.
• Coordinate inbound content publication requests and ensure consistent quality and tone.
• Safeguard content quality, brand tone of voice, and style across communication channels.
• Update cross-functional marketing teams with trending content to enhance brand experience.
• Stay updated with industry trends and emerging content marketing best practices.
• Contribute to the development of the firm's writing and digital content style guides.
• Act as the Firm liaison for media inquiries and build relationships with editors in the accounting profession.
• Maintain the database of press and media contacts.

Requirements

• Bachelor's degree in journalism, communications, marketing, or related field.
• 2+ years of experience in content marketing, marketing communications, news media, or related field.
• Ability to use storytelling to engage readers.
• Ability to translate complex concepts into easy-to-digest thoughts.
• Creative, innovative, and strategic mindset.
• Attention to detail and accuracy in content creation.
• Excellent command of grammar, punctuation, and spelling.
• Effective time and project management skills.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with Microsoft Office and content marketing tools.

Nice-to-haves

• Content Marketing background
• Familiarity with Search Engine Optimization (SEO)
• Social media familiarity
• Experience in B2B marketing
• Professional service firm background
• Familiarity with AP Style

Benefits

• Competitive benefits package
• Bonus program based on individual and firm performance
• Opportunities for personal and professional growth