Content Marketing Coordinator and Media Relations

$50,000 - $60,000/Yr

Withum Smith And Brown - East Brunswick, NJ

Full-time

East Brunswick, NJ

Professional, Scientific, and Technical Services

About the position

The Content Marketing Coordinator and Media Relations role at WithumSmith+Brown involves collaborating with the Director of Communications to execute content strategies that align with marketing and business goals. The position focuses on content creation, campaign development, data-driven optimization, and media relations, ensuring brand consistency and quality across various platforms. The role is integral to enhancing the firm's brand presence and engaging target audiences through effective storytelling and strategic content distribution.

Responsibilities

• Coordinate and execute content strategy in alignment with marketing and business goals.
• Create and edit high-value content for websites, blogs, social media, proposals, and email campaigns.
• Collaborate with the design team to produce multimedia content.
• Plan, develop, review, and execute content marketing campaigns with industry marketers and SMEs.
• Utilize SEO best practices for content optimization and keyword research.
• Monitor and analyze content performance metrics to refine strategies.
• Create and manage industry editorial calendars with niche marketers.
• Coordinate inbound content publication requests and ensure quality and tone consistency.
• Update cross-functional marketing teams with trending content.
• Stay updated with industry trends and contribute to the development of writing and digital content style guides.
• Act as the firm liaison for media inquiries and manage relationships with media contacts.
• Maintain the database of press and media contacts.

Requirements

• Bachelor's degree in journalism, communications, marketing, or related field.
• 2+ years of experience in content marketing, marketing communications, or news media.
• Ability to use storytelling to engage readers.
• Ability to translate complex concepts into easy-to-digest content.
• Creative, innovative, and strategic mindset.
• Attention to detail and accuracy in content creation.
• Excellent command of grammar, punctuation, and spelling.
• Effective time and project management skills.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with Microsoft Office and content marketing tools.
• Knowledge of Search Engine Optimization (SEO) and social media marketing.
• Experience in B2B marketing and professional service firms.

Nice-to-haves

• Familiarity with AP Style guidelines.

Benefits

• Competitive benefits package
• Bonus program based on individual and firm performance