Content Marketing Coordinator and Media Relations

$50,000 - $60,000/Yr

Withumsmith+Brown - Princeton, NJ

Full-time - Entry Level

Princeton, NJ

Professional, Scientific, and Technical Services

About the position

The Content Marketing Coordinator and Media Relations role at WithumSmith+Brown involves collaborating with the Director of Communications to execute content strategies that align with marketing and business goals. This position focuses on content creation, campaign development, and media relations, ensuring brand consistency and quality across various platforms. The role is integral to enhancing the firm's brand awareness and engagement through effective content marketing and communication strategies.

Responsibilities

• Coordinate and execute content strategy in alignment with marketing and business goals.
• Create and edit high-value content across platforms including websites, blogs, social media, proposals, and email campaigns.
• Collaborate with the design team to produce multimedia content.
• Plan, develop, review, and execute content marketing campaigns with industry marketers and SMEs.
• Optimize content using SEO best practices and monitor performance metrics.
• Create and manage industry editorial calendars and coordinate inbound content publication requests.
• Safeguard content quality and brand tone across communication channels.
• Update marketing teams with trending content to enhance brand experience.
• Stay updated with industry trends and contribute to the development of writing and digital content style guides.
• Act as the firm liaison for media inquiries and manage relationships with media contacts.

Requirements

• Bachelor's degree in journalism, communications, marketing, or a related field.
• 2+ years of experience in content marketing, marketing communications, or news media.
• Ability to use storytelling to engage readers.
• Strong attention to detail and accuracy in writing.
• Excellent command of grammar, punctuation, and spelling.
• Effective time and project management skills.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with Microsoft Office and content marketing tools.
• Basic knowledge of Search Engine Optimization (SEO) and social media.

Nice-to-haves

• Content marketing background
• B2B marketing experience
• Professional service firm background
• Familiarity with AP Style

Benefits

• Competitive salary range of $50,000 - $60,000 annually
• Bonus program based on individual and firm performance
• Comprehensive benefits package