Content Marketing Coordinator

$50,000 - $60,000/Yr

Withumsmith+Brown - Orange, CA

Full-time - Entry Level

Orange, CA

Professional, Scientific, and Technical Services

About the position

As a Content Marketer at Withum, you will play a crucial role in executing content strategies that align with the firm's marketing and business goals. Reporting to the Director of Communications, you will be responsible for creating and editing high-value content across various platforms, collaborating with cross-functional teams, and optimizing content for search engines to drive engagement and brand awareness.

Responsibilities

• Working with the Director of Communications on executing a content strategy that aligns with marketing and business goals.
• Creating and editing high-value content across various platforms, including websites, blogs, social media, proposals, and email campaigns.
• Partnering with the design team to produce high-quality short to medium form content, including multimedia.
• Assisting with social media posting using social media management tools and collaborating on engaging content creation.
• Collaborating with industry marketers, digital marketing team, and SMEs to brainstorm, plan, develop, review, and execute content marketing campaigns.
• Collaborating with the digital marketing team on keyword research and using SEO best practices to create and optimize content.
• Monitoring and analyzing content performance metrics to refine strategies and improve engagement.
• Creating and populating industry editorial calendars with niche marketers, providing topic ideas.
• Coordinating inbound content publication requests and providing guidance to ensure consistent quality and tone.
• Safeguarding content quality, brand tone of voice, and style across the firm's communication channels and materials.
• Updating cross-functional marketing teams with trending content to elevate the brand experience for target audiences.
• Staying up to date with industry trends, competitors, and emerging content marketing best practices.
• Contributing to the ongoing development of the firm's writing and digital content style guides.

Requirements

• Bachelor's degree in journalism, communications, marketing, or related field.
• 2+ years of experience in content marketing, marketing communications, news media, or related field.
• Ability to use storytelling to engage readers.
• Ability to translate complex concepts into easy-to-digest thoughts.
• Creative, innovative, and strategic mindset.
• An eye for accuracy and attention to detail.
• Excellent command of grammar, punctuation, and spelling.
• Effective time and project management, prioritization, and organization skills.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work within a fast-paced, deadline-driven environment.
• Active, quick learning capabilities.
• Close collaboration and continuous communication skills.
• Ability to thrive in both self-driven and team-oriented atmospheres.
• Familiarity with Microsoft Office.
• Content Marketing background.
• Search Engine Optimization (SEO) familiarity.
• Social media familiarity.
• B2B marketing experience.
• Professional service firm background.
• AP Style familiarity.

Nice-to-haves

• Experience in a professional service firm.
• Familiarity with AP Style.

Benefits

• Competitive benefits package
• Bonus program based on individual and firm performance
• Opportunities for personal and professional growth
• Work-life balance initiatives