Content Marketing Creator

WGME-TV - Portland, ME

Full-time - Entry Level

Portland, ME

About the position

The Content Marketing Creator will be responsible for creating, conceptualizing, scripting, shooting, and editing engaging content to promote news and programming products across various digital and linear broadcast platforms. This role requires a creative individual who can thrive in a fast-paced environment and understands the significance of social media in content marketing.

Responsibilities

• Create promotional content including video and graphics for social media, broadcast TV, and other delivery streams to market various news and entertainment properties.
• Write compelling copy that maximizes the impact on audiences on each platform.
• Monitor past-performance and data analytics.
• Interact with News, Marketing, and other management to ensure created content adheres to station brands and goals.
• Look for new and innovative ways to create marketing content that will reach our audience efficiently.
• Participate in Station events including appearances within the community.
• Other responsibilities as assigned.
• Ability to work flexible schedule.

Requirements

• Experience in writing powerful, attention-grabbing copy.
• A college degree and two years previous experience in social or broadcast content creation (professionally or academically).
• Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator.
• Must be able to create, conceptualize, script, shoot, and edit cutting edge content while also managing deadlines.
• Clear understanding of how to sell news stories and station programming to targeted demographics.
• Professional shooting skills and good understanding of graphics and visual effects.
• Strong verbal, written and organizational skills with attention to detail.
• Knowledge of the top social media platforms and best practices for posting.
• Highly creative and strong communication skills.