Content Marketing Lead, IVS

$75,300 - $156,900/Yr

Stryker - Portage, MI

Full-time - Mid Level

Portage, MI

1,001-5,000 employees

Merchant Wholesalers, Durable Goods

About the position

As the Content Marketing Lead for Stryker's Interventional Spine business, you will develop and execute the overall content and digital strategy, focusing on campaign advertising, SEO, and SEM efforts to deliver impactful brand messaging. This role is dynamic and collaborative, requiring creativity, strategic planning, and tactical execution to translate business strategies into actionable content initiatives.

Responsibilities

• Develop and execute the overall content strategy in alignment with business goals and objectives.
• Manage and coordinate the content creation process.
• Drive digital presence for the Interventional Spine business, implementing innovative solutions across mobile, social, email, and digital media.
• Align content on digital platforms, including websites, mobile, social, email, and internal platforms.
• Manage day-to-day operations of all social media channels, including crafting, curating, planning, scheduling, posting, and analyzing digital content.
• Collaborate with cross-functional partners to develop internal review processes for executing digital platforms in a regulated market.
• Optimize and align SEO and SEM efforts.
• Develop and maintain project calendars to establish priorities and track project status and deliverables.
• Promote upcoming and live events via digital and print channels.
• Identify, track, analyze, and report on key metrics.
• Align with company-wide digital strategy and grow relationships with cross-divisional and cross-functional stakeholders.
• Develop creative and tailored messaging for various audiences.

Requirements

• Bachelor's Degree required.
• 4+ years of work experience in marketing communications or a related field.

Nice-to-haves

• Proven experience in creative writing in the medical device industry (highly preferred).
• Proficiency in Adobe Creative Suite and Marketo marketing automation tool.
• Experience with SEO, web analytics, and marketing automation.
• Digital advertising skills including experience with a variety of platforms.

Benefits

• 401(k)
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee stock purchase plan
• Flexible spending account
• Health insurance
• Medical and prescription drug insurance
• Vision insurance
• Critical illness insurance
• Accident insurance
• Hospital indemnity insurance
• Personalized healthcare support
• Wellbeing program
• Tobacco cessation program
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Basic life and AD&D insurance
• Short-term disability insurance