Content Marketing Manager - Business

About the position

The Content Marketing Manager improves business growth by driving the content vision for the Business Marketing team. This individual leads the development of written and visual content that supports the marketing content blueprint, including product briefs, white papers, executive briefs, infographics, videos, and more. They plan, create and manage the development of content that inspires audiences to move throughout the buyer's journey while supporting lead generation goals and the integrated marketing strategy. Employing strong project management skills, this individual will propel business through the development of enticing client-first content; will grow and develop sales and revenue through connecting the GTM messaging and strategy with demand generation campaigns. This person thrives while working with cross-functional teams within an office environment and guiding marketing campaigns across the organization. They will report to the Director of Business Marketing Content for goals, guidance and assistance.

Responsibilities

• Encourage company-wide excellence by actively and consistently supporting all efforts to enhance and simplify the client experience.
• Be the empowering leader of marketing programs for all products and offers by managing marketing campaigns, lead generation, marketing operations and analytics, marketing technologies, client life cycle management, brand and content and test cycles from inception through implementation.
• Initiate the sales cycle by collaborating with business leaders to determine target strategies and schedules while ensuring a successful cycle through support of client acquisition.
• Drive the sales cycle by developing, maintaining and communicating marketing programs for all targets, products offers and geographic areas.
• Increase sales by strategizing and implementing applicable programs and analyzing campaign performance across key metrics.
• Maximize marketing efficiency and effectiveness by tracking response and conversion, creating a budget, and comparing return on investment (ROI) to cost per connect.
• Expand industry knowledge by communicating with internal and external research groups, industry organizations and other experts.
• Set and meet deadlines for multiple projects while maintaining accuracy and efficiency through effective project management skills.
• Perform additional duties related to the position as assigned.

Requirements

• Ability to read, write, speak and understand English
• Ability to manage multiple projects and tasks at one time
• Ability to prioritize and organize effectively
• Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
• Ability to show judgment and initiative and to accomplish job duties
• Ability to work independently and make recommendations and decisions autonomously
• Ability to maintain confidentiality
• Ability to make decisions and resolve problems while working under pressure
• Ability to manage and foster change
• Honesty, integrity and ethics
• Strong attention to detail balanced with the ability to think strategically
• Highly developed capacity for teamwork and a strong focus on the customer
• Penchant to work with a sense of urgency
• Deadline-driven with the ability to manage all phases of a large project independently in a dynamic, fast-paced environment.
• Proficient with Microsoft365 and Adobe Creative Cloud suites.
• Bachelor's Degree in Marketing or related discipline and/or an equivalent experience
• MBA/Masters preferred
• Marketing experience - 5 years

Nice-to-haves

• Knowledge of B2B technology marketing, particularly for high-speed internet and networking, security, cloud, voice and unified communications and TV products and services preferred