ByteDance - Los Angeles, CA
posted 1 day ago
About the position
CapCut is an all-in-one video editing app that empowers creators to express themselves and transform videos into creative masterpieces. In addition to its basic features, such as video editing, text, stickers, filters, colors and music, CapCut offers free advanced features, including keyframe animation, smooth slow-motion effects, chroma key, Picture-in-Picture (PIP), and stabilization to help you capture and snip moments. The CapCut team's mission is to inspire video creation by providing users with a wide range of video editing functions and easy-to-use video templates. We aim to build the best and most localized editing experience, to help users catch up with the trend and express themselves. This role is a part of the CapCut for Business team that supports commercial users and businesses to streamline their marketing content production process from beginning to end.
Responsibilities
- Be our Content Marketing Generalist - focuses on strategizing, developing, and implementing highly creative promotional campaigns to promote CapCut products, generate leads, and drive conversions for commercial users and businesses.
- Manage the operational workflow cross-functionally, including leading cross-functional teams, monitoring performance, troubleshooting, and reporting.
- Develop and implement end-to-end lifecycle marketing strategies to engage users at each stage of their journey. Analyze user data to identify trends, segmentation opportunities, and insights to inform GTM strategies.
- Develop and implement unified SEO strategies and best practices across the digital ecosystem that drive long-term sustainable traffic, ranking improvements, and conversions for CapCut's business products and features.
- Support CapCut's business product GTM through user research, product tests, and iterations throughout the product development cycle.
- Create and maintain a content calendar to ensure a consistent delivery of high-quality content; identify and capitalize on relevant major events and tentpole topics to maximize lead-gen and conversions.
- Work with cross-functional partners including Product Management, Product Marketing, Brand Marketing, R&D, Monetization, Content, and User Insights, to ensure functional partners are aligned on key objectives and timelines.
