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Content Marketing Manager, Molecular Biology - US Remote
$125,000 - $135,000/Yr
Aldevron - New York, NY
posted about 2 months ago
Full-time - Senior
Remote - New York, NY
Chemical Manufacturing
About the position
The Content Marketing Manager for Molecular Biology at Aldevron is responsible for developing and executing global marketing programs that utilize a multi-channel, go-to-market strategy for the company's service and product portfolios. This role involves collaborating with various teams to create impactful marketing content and campaigns that enhance brand awareness and support the company's mission in advancing science and medicine.
Responsibilities
- Build and execute global marketing campaigns and tactical marketing plans for new and/or existing services and products.
- Develop and deploy detailed playbooks with target personas, value propositions, messaging, and action plans.
- Collaborate with subject matter experts to create and implement marketing content across multiple channels.
- Partner with Digital Marketing to maintain marketing automation pathways and account-based marketing programs.
- Analyze customer segments, competitors, business trends, and market opportunities in collaboration with sales and business partners.
- Act as a brand ambassador, upholding and communicating the company's message, voice, and values.
Requirements
- Five or more years of professional experience developing marketing content for the life sciences industry, preferably in molecular biology or genomics.
- Bachelor's degree in Molecular Biology or a similar discipline; an advanced degree is highly preferred.
- Proven success in developing and implementing marketing plans that include a content strategy framework.
- Deep technical understanding of molecular biology or gene therapy from a product perspective.
- Ability to collaborate effectively with cross-functional teams and external partners.
Nice-to-haves
- Process and metrics driven mindset.
- Highly analytical with strong use of marketing tools and analytics.
- Ability to work remotely with a global team.
Benefits
- Health insurance
- Dental insurance
- Paid time off
- Vision insurance
- Retirement plan
