Content Marketing Manager-Mortgage

$90,000 - $114,000/Yr

RE/MAX - Denver, CO

Full-time - Mid Level

Denver, CO

1,001-5,000 employees

Real Estate

About the position

The Manager, Content Marketing role is responsible for strategic content planning, writing, and execution for RE/MAX's mortgage brands, including Motto Mortgage and wemlo. This position involves managing a team of content creators to develop engaging content across various channels, ensuring alignment with business goals through effective storytelling and strategic messaging. The role emphasizes project coordination, data analysis, and reporting on content effectiveness.

Responsibilities

• Develop a deep understanding of the audiences for the mortgage brands including personas and what motivates those audiences.
• Lead the content creation team, including social media and copywriting personnel.
• Collaborate with marketing, sales, business leadership, and vendors.
• Write and edit marketing content of exceptional quality that will help drive brand awareness, lead generation, sales, and resale of our value proposition.
• Work with members of the marketing team to develop content strategy and plans to support the brand.
• Responsible for the content activities across all channels, audiences, and departments.
• Deliver regular reporting to leadership to inform on campaign results, research, adoption, and other metrics.
• Create editorial guidelines for the voice and tone of content and ensure consistency across mediums.
• Perform regular research on the mortgage industry to create and recommend timely, topical, and relevant content.
• Audit content regularly to determine what should be kept, edited, overhauled, or retired.

Requirements

• 5-7+ years of marketing experience, preferably in content management and copywriting.
• 2-4+ years management experience.
• Experience in the mortgage industry preferred.
• Strong copywriting skills.
• Strong SEO skills.
• Knowledge of content distribution and measurement.
• Experience as a people manager.
• Effective time management skills and the ability to multitask.
• Attention to detail.
• Professional and proactive work ethic.
• Excellent interpersonal, written, and oral communication skills.
• Competency in Microsoft applications including Word, Excel, and Outlook.

Nice-to-haves

• Experience in the mortgage industry preferred.

Benefits

• Dental insurance
• Health insurance
• Retirement plan
• Tuition reimbursement
• Vision insurance