Content Marketing Manager Ostomy Care

ConvaTec - Lexington, MA

Full-time - Mid Level

Hybrid - Lexington, MA

5,001-10,000 employees

Miscellaneous Manufacturing

About the position

The Content Marketing Manager - Ostomy Care is responsible for developing and implementing clinical marketing plans and creating engaging content for customers, patients, and sales training programs. This role requires a blend of clinical knowledge and marketing expertise to simplify complex clinical concepts for non-medical audiences, ensuring alignment with Ostomy Care's marketing campaigns and product portfolio. The manager will collaborate cross-functionally to drive effective communication strategies and measurable content experiences across various channels.

Responsibilities

• Develop and implement clinical marketing plans for Ostomy Care.
• Create clinical content that resonates with healthcare professionals (HCPs) and patients.
• Simplify and synthesize clinical messages for non-medical audiences.
• Initiate and execute meaningful content experiences that engage physicians and HCPs.
• Support content development for workshops, tradeshows, and social media events.
• Collaborate with cross-functional teams to translate business objectives into effective communication strategies.
• Drive execution of content strategies and ensure alignment with business objectives.
• Manage the creation and distribution of marketing materials that support HCP understanding of Ostomy solutions.

Requirements

• Bachelor's degree in marketing, Business, Communications, English, or Journalism.
• 5+ years of content strategy and/or marketing campaign experience in a regulated healthcare environment.
• Experience in developing content from concept through production, focusing on digital storytelling.
• Solid understanding of brand standards and management.
• Strong interpersonal skills and ability to collaborate with internal and external stakeholders.
• Attention to detail and ability to manage projects to completion.

Nice-to-haves

• Experience in the medical device, pharma, or biotech industries.
• Familiarity with omnichannel marketing strategies.
• Proficiency in digital marketing tools and analytics.

Benefits

• Flexible working conditions with a hybrid model (2-3 days in the office).
• Opportunities for professional development and career growth.