Content Marketing Manager - Remote

Zero Networks

Full-time

Remote

About the position

The Content Marketing Manager at Zero Networks will be responsible for executing content strategies that enhance brand awareness, drive SEO, engagement, and lead generation. This role involves collaborating closely with the Director of Product and Content Marketing to produce a variety of content types, manage an editorial calendar, and track performance metrics to optimize content effectiveness. The position is remote and offers a dynamic environment within a passionate marketing team focused on cybersecurity solutions.

Responsibilities

• Produce and optimize content for search engines and collaborate with the digital marketing team to implement SEM strategies.
• Create high-quality, compelling content to drive demand and fuel campaigns, including email nurtures, blog posts, whitepapers, ebooks, and more.
• Collaborate with sales and channel teams to create enablement assets like pitch decks and case studies.
• Manage a content calendar to ensure a consistent flow of content aligned with demand needs and industry trends.
• Develop thought leadership content to establish Zero Networks as an authority in cybersecurity.
• Use analytics tools to measure content effectiveness and track KPIs for continuous optimization.
• Maintain and enhance the company's brand voice across all content.
• Collaborate with PR and external influencers to amplify content visibility.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• 3-5 years of experience in content marketing, preferably within the cybersecurity or technology sector.
• Exceptional writing and editing skills to convey complex information clearly.
• Highly analytical thinker with the ability to interpret data and provide strategic recommendations.
• Strong understanding of the buyer's journey and content creation for TOFU, MOFU, and BOFU stages.
• Strong understanding of SEO, SEM, and content marketing best practices.
• Familiarity with tools like Semrush, Google Analytics, HubSpot, 6sense, and SalesLoft is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of cybersecurity trends and zero trust frameworks is a plus.

Nice-to-haves

• Familiarity with tools like Semrush, Google Analytics, HubSpot, 6sense, and SalesLoft.
• Knowledge of cybersecurity trends, challenges, and zero trust frameworks.