Content Marketing Manager (SEO)

Kapwing - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

5,001-10,000 employees

Publishing Industries

About the position

The Managing Editor at Kapwing is a crucial role responsible for overseeing the Kapwing Resources library, setting the editorial direction, maintaining high-quality standards, and ensuring timely content delivery. The ideal candidate will possess a strong background in digital media, social media trends, and editorial SEO, and will be both a content creator and a strategic manager, passionate about empowering video creators.

Responsibilities

• Lead, write for, and manage the library.
• Plan and approve assignments for writers and editors, ensuring deadlines are met.
• Hire, coach, and supervise writers and editors.
• Collaborate with Kapwing's CEO to determine content and topics for the library based on customer understanding and SEO.
• Oversee proofreading procedures and edit copy to maintain high-quality standards.
• Establish standards for guest writers.
• Analyze performance metrics to quantify results and optimize content for traffic, engagement, and growth.
• Implement best practices, workflows, tools, and templates to maximize publishing efficiency.
• Manage the YouTube channel manager and oversee the quality of work produced on Kapwing's YouTube channel.

Requirements

• Proven experience (5+) as a journalist or managing editor, preferably within a media company covering digital media and social media trends.
• Has hired, trained, and managed more than 10 people (contractors or full-time) in the last two years.
• Skilled at interviewing and coaching writers and video producers.
• Exceptional writing and editing skills with a strong understanding of SEO concepts.
• Passion for and interest in AI, new technologies, Ghost, and SEO keyword research platforms.
• Excellent organizational and leadership skills, with the ability to plan and coordinate people and operations effectively.
• High attention to detail and reliability.

Nice-to-haves

• In-depth knowledge of digital media and social media trends.
• Experience growing a newsletter, YouTube channel, or social media account from scratch.
• Highly experienced with editorial SEO and content optimization.
• BSc/BA in journalism or a relevant field.

Benefits

• Flexible work hours
• Opportunity for career advancement
• Access to a collaborative work environment
• Work with a passionate team of creators