Content Marketing Manager, Source-to-Pay SaaS

Samsung - Ridgefield Park, NJ

Full-time - Senior

Ridgefield Park, NJ

Merchant Wholesalers, Durable Goods

About the position

The Content Marketing Manager at Samsung SDS America is responsible for leading the content strategy for the North American market, particularly focusing on the eProcurement solution, Caidentia. This role combines creative storytelling with strategic marketing to enhance brand awareness and engagement. The manager will create, optimize, and distribute high-quality content tailored for procurement and supply chain professionals, while also managing relationships with influencers and media partners.

Responsibilities

• Create and execute a content strategy aligned with North America business goals.
• Act as the primary writer for all technical and marketing content related to Caidentia, including blog posts, whitepapers, case studies, eBooks, and website copy.
• Research and write compelling, technically accurate content that highlights Caidentia's capabilities and addresses industry challenges.
• Tailor content to procurement leaders, supply chain professionals, and enterprise executives, showcasing thought leadership and driving lead generation.
• Research and write thought leadership pieces that position our brand as a direct procurement industry authority.
• Collaborate with internal experts to publish insights on innovations, market developments, and customer pain points.
• Partner with the marketing team for formatting and distribution, while retaining complete ownership of the written copy.
• Maintain a consistent brand voice across all content types.
• Partner with digital marketing teams to optimize content distribution across channels, including social media, email campaigns, and SEO.
• Build relationships with third-party publishers, influencers, and industry experts to amplify content reach.
• Leverage analytics to track performance and continuously improve content effectiveness.
• Collaborate with influencers, bloggers, and content creators to co-develop authentic and impactful content.
• Manage partnerships with third-party platforms and media outlets for guest contributions, co-branded materials, and sponsored content.
• Engage with key voices in the industry to promote our brand and solutions.
• Adapt global marketing materials to meet the needs of the North America market, ensuring localized messaging resonates with regional personas and business goals.
• Write SEO-driven content optimized for high search rankings and organic traffic growth.
• Leverage generative AI tools and optimization strategies to ensure content is accessible, discoverable, and relevant for modern search and AI platforms.
• Work closely with product marketing, sales, and pre-sales teams to support product launches and campaigns.
• Use tools like Google Analytics and Eloqua to monitor content and collateral performance and provide regular reports with actionable insights.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of relevant professional experience as content developer, content writer, product marketing manager or similar role in a SaaS company.
• 3+ years of experience of content writing for a SaaS product.
• Domain knowledge of procurement and supply chain industries.
• Proven expertise in creating high-quality content for various levels from technical to C-level audiences.
• Strong understanding of eProcurement solutions like supplier relationship management, source-to-pay, and procure-to-pay.
• Understanding of procurement challenges and supply chain technologies.
• Advanced SEO skills and familiarity with generative AI tools for content creation and optimization.
• Excellent research, writing, and editing skills with attention to detail.
• Experience in managing media syndication and collaborating with influencers.
• Proficiency in content analytics tools (e.g., Google Analytics, Eloqua, SEMrush) and marketing automation platforms.
• Certifications in SEO and digital marketing tools are a plus.

Nice-to-haves

• Certifications in SEO and digital marketing tools.

Benefits

• Wellness program
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance
• Prescription drug insurance