Msights - Charlotte, NC
posted 4 days ago
Full-time - Mid Level
Remote - Charlotte, NC
Professional, Scientific, and Technical Services
About the position
The Content Marketing Manager at MSIGHTS is responsible for developing and executing a comprehensive content strategy that drives engagement and lead generation for the company. This role involves creating data-driven B2B content, serving as the strategic storyteller for the brand, and collaborating with cross-functional teams to align content initiatives with business goals. The position requires a proactive approach to content performance analysis and the ability to generate innovative ideas to attract the target audience.
Responsibilities
- Develop interesting data and research-driven B2B content including whitepapers, blogs, webinars, and social media posts.
- Serve as the company's strategic storyteller, capturing the MSIGHTS brand voice.
- Partner cross-functionally to develop a content strategy and execute a content calendar that supports Business Development needs.
- Monitor content performance and provide data-informed analyses with proactive recommendations.
- Stay up-to-date with content developments in the market and generate new ideas to engage the desired audience.
- Read industry publications and news sources for new content ideas and lead-generation opportunities.
- Proactively pinpoint opportunities from industry news related to software platform benefits.
- Match and forward the right type of content to different audiences.
Requirements
- 3+ years experience in B2B content marketing, ideally in a small to medium-sized software or technology company.
- Strong communication skills, both written and verbal, with the ability to work well with internal teams.
- Detail-oriented and committed to quality in a fast-paced international work environment.
- Strong working knowledge of PowerPoint, LinkedIn, event platforms (e.g., ON24), and CRM or Marketing Automation platforms.
Nice-to-haves
- Global experience in content marketing.
- Experience with HubSpot.
Benefits
- Remote/Telecommute position.
- Flexible working environment.
