Content Marketing Manager, Website

$140,000 - $140,000/Yr

Honeybook - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Professional, Scientific, and Technical Services

About the position

As the Content Marketing Manager for the website at HoneyBook, you will be responsible for the strategic direction of the HoneyBook marketing site, focusing on increasing awareness and conversion at the top of the funnel. This role involves leading the website redesign, optimizing brand positioning, and ensuring alignment with company objectives. You will collaborate with various teams to enhance the user experience and drive growth while reinforcing HoneyBook's market leadership.

Responsibilities

• Lead the complete website redesign process, including updating the user interface and improving user experience.
• Establish a forward-looking roadmap for the website that aligns with company objectives and drives revenue growth.
• Act as the brand advocate for the site, ensuring brand consistency across all assets and content.
• Maintain an organized plan for site updates and execution, with the ability to re-prioritize as needed.
• Develop A/B testing guidelines and work with developers to plan testing strategies in alignment with the website roadmap.
• Coordinate with cross-functional teams to prioritize and execute GTM initiatives, marketing campaigns, and SEO efforts.
• Develop a reporting cadence to share company-wide site updates and leverage data for strategic decisions.

Requirements

• 5+ years of content and site management experience for SMB companies.
• Solid understanding of content marketing, SEO, and conversion optimization.
• Proficiency with testing and analytics tools like Optibase, Statsig, Mixpanel, and Looker, as well as CMS tools like Webflow.
• Excellent verbal and written communication skills with experience in writing and editing strategic copy.

Nice-to-haves

• Experience in a fast-paced startup environment.
• Familiarity with project management tools and methodologies.

Benefits

• Competitive salary and meaningful equity grants.
• Wellness programs and exceptional family leave policies.