Content Marketing Manager

$117,000 - $123,000/Yr

Providence - New York, NY

Full-time - Mid Level

New York, NY

Hospitals

About the position

The Content Marketing Manager (CMM) at Providence Medical Technology, Inc. is responsible for creating and executing marketing and creative content initiatives to enhance the company's brand and support sales objectives. This role involves developing marketing campaigns across various channels, analyzing performance metrics, and ensuring compliance with regulatory guidelines. The CMM will also manage the company's website and serve as a Salesforce Administrator to support marketing initiatives.

Responsibilities

• Collaborate with cross-functional teams to create and execute integrated marketing campaigns across channels, including digital, print, and events.
• Manage the company's brand identity and messaging to ensure consistency across all touchpoints.
• Ensure all marketing materials comply with regulatory guidelines and support the company's sales objectives.
• Create and maintain creative promotional marketing assets, digital and printed, including brochures, animations, videos, sales presentations, etc.
• Maintain LMS system and sales enablement platform.
• Develop and manage the company's website.
• Create, implement, and analyze downstream marketing campaigns including direct email campaigns to active and prospect customers.
• Gather relevant data and analytics to measure the effectiveness of marketing campaigns and strategies.
• Maintain the company's approved claims matrix and ensure regulatory compliance for all corporate marketing materials.
• Serve as a company Salesforce Administrator to create reports, perform analysis, set up automations and notifications (as needed) to support initiatives.

Requirements

• Bachelor's degree.
• 4+ years of experience in marketing and creative content roles, with a minimum of 2 years in medical device, preferably spine or orthopedics.
• Strong writing and verbal communication skills.
• Strong experience working in Salesforce or comparable CRM platform.
• Strong skills in design and video editing software.
• Experience in launching new medical device products.
• Experience in social media marketing.

Benefits

• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401(k)
• Stock Options