Content Marketing Manager

$92,000 - $122,600/Yr

Sj Semi - Milpitas, CA

Full-time - Mid Level

Milpitas, CA

1,001-5,000 employees

About the position

The Content Marketing Manager at SEMI is responsible for developing and implementing content marketing strategies that promote the company's products and services. This role focuses on creating engaging content that attracts and engages the target audience, drives website traffic, and generates leads, while ensuring alignment with the company's business goals and customer journey phases.

Responsibilities

• Develop and implement Content Marketing strategies that support the company's business goals and maps to key touch points and customer journey phases
• Create and manage engaging content for the company's website, blog, social media, email, and other digital channels ensuring it fits key messaging and brand voice
• Collaborate with the product marketing team and agency/contract resources to finalize content for marketing collateral such as datasheets, white papers, and case studies
• Develop creative copy for the website, email, and other digital channels
• Manage and analyze the effectiveness of marketing campaigns and adjust strategies as needed via A/B testing
• Leverage SEO insights, data & competitive analysis to adjust content strategy, identify content opportunities & optimize existing content
• Stay up-to-date with the latest trends and best practices in content marketing

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years experience as a Content Marketing Manager or similar role
• Experience in the technology industry, semiconductor experience is a plus
• Excellent writing and editing skills
• Technical writing experience is good to have
• Strong project management and organizational skills
• Excellent communication skills
• Positive and open-minded attitude
• Collaborative and team-oriented approach
• Organized with great attention to detail
• Proficiency in MS Suites, project management tools such as SmartSheets, Asana or Wrike
• SEO and Google Analytics required
• SEMRush or similar tool experience preferred
• HTML/CSS experience
• Photoshop basics preferred
• Drupal CMS experience - nice to have

Nice-to-haves

• Technical writing experience
• SEMRush or similar tool experience
• Photoshop basics
• Drupal CMS experience

Benefits

• Competitive salary and benefits package
• Opportunity to work with a talented and passionate team
• Professional development and growth opportunities
• A dynamic and collaborative work environment