Content Marketing Manager

4Kids - Fort Lauderdale, FL

Full-time - Senior

Fort Lauderdale, FL

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Content Marketing Manager at 4KIDS is responsible for leading the content creation and distribution strategy for the HopeConnect™ platform, targeting parents of children with Adverse Childhood Experiences. This role involves managing various digital communication forms, analyzing consumer behaviors, and collaborating with the Director of HopeConnect™ to develop innovative marketing strategies. The position requires fluency in multiple languages and a strong background in content marketing, project management, and analytics.

Responsibilities

• Create and manage content for the HopeConnect™ parenting platform, including blogs, social media, emails, and e-books.
• Research, track, and analyze consumer behaviors and trends to implement into digital marketing campaigns.
• Prepare reports and analytics on the performance of marketing campaigns, including ROIs and KPIs.
• Collaborate with the Director of HopeConnect™ to brainstorm growth strategies and marketing techniques.
• Develop and monitor budgets for marketing initiatives.
• Stay updated on social media trends and implement them in marketing campaigns.
• Manage high-value content creation and distribution across various digital tools.
• Design and implement omnichannel marketing strategies and distribution plans.
• Assist in driving internal and external teams toward solutions using data-driven insights.
• Manage project metrics to measure impact and success criteria throughout the project lifecycle.
• Develop and deliver project briefs, proposals, and status reports to stakeholders.
• Maintain partnerships with 4KIDS stakeholders and partner institutions.
• Travel to conferences and meetings to lead discussions with potential partners.

Requirements

• Bachelor's degree in a related field.
• 5+ years of content marketing experience in a digital and data-driven organization.
• Experience in social welfare or family ministry is preferred.
• Fluency in English, with Spanish and Brazilian Portuguese preferred.
• Strong organizational and project management skills.
• Experience writing and editing copy for various channels.
• Strong graphic design background.
• In-depth experience with analytics platforms (GA4) and data-driven marketing strategies.
• Proficiency in digital marketing tools such as MailChimp, Adobe Photoshop, and Canva.
• Understanding of SEO and SEM strategies and keyword research.

Nice-to-haves

• Experience with MONDAY project management software.
• Strong understanding of content marketing and user journey mapping.
• Passion for staying updated on social media trends and best practices.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Retirement plan with match