Content Marketing Manager

$103,500 - $177,000/Yr

T. Rowe Price Group - Owings Mills, MD

Full-time - Mid Level

Owings Mills, MD

Funds, Trusts, and Other Financial Vehicles

About the position

This role at T. Rowe Price focuses on creating, customizing, and curating investment thought leadership content specifically for a B2C audience. The position involves collaboration with various teams, including marketing, client-facing teams, and external agencies, to deliver consistent and impactful content. The role also includes leading the organization of virtual events and ensuring that the content aligns with business and client needs.

Responsibilities

• Works directly with cross-functional and cross-channel teams to identify priorities and align on strategic approach to deliver consistent investment thought leadership content to B2C clients.
• Utilizes strong copywriting skills to create short form content including web, emails, and social copy.
• Develops B2C investment thought leadership programs aligned with business and client needs.
• Collaborates across the enterprise to develop digital content and experiences for B2C audience, using an agile test and learn approach.
• Manages ongoing updates to Insights landing page and promo areas for assigned sites.
• Responsible for quarterly B2C Insight webinar/events experience in partnership with event teams.
• Incorporates Search Engine Optimization (SEO) recommendations into digital content; collaborates with SEO subject matter experts.
• Reviews and synthesizes market and industry research into actionable insights and solutions.
• Analyzes research and market trends on investor behavior, client/channel dynamics, competitive practices, and investment products to recommend new content strategies for clients.
• Partners with cross-functional teams that includes writers, marketers, and compliance to develop and refine content ideas.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience.
• 6+ years of total relevant work experience in a financial services marketing role.
• Demonstrated success leading and working with large cross-functional teams.
• Strategic thinker & problem-solver with proven ability to understand details & actively execute to ensure success.
• Project management skills with the proven ability to prioritize and manage multiple projects in a detail-oriented manner.
• Ability to get high-quality, timely work out of external vendors.
• Experience working in an agile, iterative environment is a plus.

Benefits

• Competitive pay and bonuses
• Generous retirement plan
• Employee stock purchase plan with matching contributions
• Flexible work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)