Content Marketing Manager

$70,000 - $80,000/Yr

K12 Insight - Herndon, VA

Full-time - Mid Level

Hybrid - Herndon, VA

Social Assistance

About the position

As a Content Marketing Manager at K12 Insight, you will be responsible for driving and executing the content strategy to engage and educate the target audience. This role involves creating compelling content across various formats, collaborating with multiple teams, and managing marketing campaigns to enhance brand awareness and generate leads. You will work closely with product, sales, and client experience teams to effectively showcase K12 Insight's solutions, while also maintaining a strong understanding of the company's mission and goals.

Responsibilities

• Craft compelling and persuasive content across various formats, including landing pages, emails, case studies, guides, white papers, blog posts, social media content, website content, event materials, infographics, newsletters, and more.
• Collaborate on the creation and execution of innovative marketing programs that enhance brand awareness, drive website traffic, accelerate the sales pipeline, and achieve measurable results.
• Manage and optimize marketing campaigns across various channels to generate qualified leads, such as digital advertising, social media, and content marketing.
• Partner with our events team to develop compelling event content, including presentation proposals, event abstracts, slide decks, and other materials to drive qualified leads.
• Manage the end-to-end project lifecycle for event-related tasks, from booking speaker engagements and coordinating conference participation to ensuring the timely delivery of all supporting materials.
• Work closely with internal and external stakeholders, such as product developers, executive leadership, school district leadership, clients, and partners, to identify captivating stories and gather insights that inform content development.
• Maintain a strong understanding of K12 Insight's mission, vision, product goals, and buyer journey, translating this knowledge into compelling content that motivates prospects and clients to take action.
• Develop templates, scripts, presentations, and enablement materials to support the Sales department in their efforts.
• Provide support to the Sales team by reviewing and editing proposals developed as part of the RFP (Request for Proposal) process.
• Plan, coordinate, and promote webinars to engage prospects, educate clients, and generate demand.
• Conduct market research to stay updated on industry trends, competitor activities, and client preferences to inform marketing campaigns.

Requirements

• Bachelor's degree in marketing, public relations, journalism, advertising, writing, or a related field.
• 5+ years of experience in content marketing, preferably within a B2B SaaS or education technology environment.
• Comprehensive understanding of strategic content frameworks, such as the Curata Marketing Pyramid, to optimize content utilization, repurposing, and audience engagement.
• Proven experience developing content strategies and producing content across multiple formats (blogs, case studies, videos, etc.).
• Experience managing content calendars and content management systems (WordPress, HubSpot, etc.).
• Experience with Customer Relationship Management (CRM) systems, like Salesforce, to track and manage leads.
• Strong project management skills, including using tools like Asana to manage projects, with the ability to juggle multiple priorities and meet deadlines.

Benefits

• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off