Content Marketing Manager

$80,000 - $100,000/Yr

Avl Growth Partners - Denver, CO

Full-time - Mid Level

Denver, CO

Professional, Scientific, and Technical Services

About the position

The Content Marketing Manager at AVL Growth Partners is responsible for driving the development, production, and management of content across multiple platforms. This role is pivotal in supporting the company's growth objectives by partnering closely with Practice Leaders and sales teams to create engaging content that enhances client engagement and generates leads. The position requires a dynamic marketer who can thrive in a fast-paced, collaborative environment and is passionate about crafting impactful content.

Responsibilities

• Equip sales team and Practice Leads with effective tools, content, and materials that drive engagement and support their sales goals & objectives and generates leads
• Create and deliver high-quality content and collateral to position AVL as a leader in fractional Finance and HR services
• Plan, launch and manage multi-channel demand generation campaigns, including email marketing, webinars, social media, newsletters, video, eBooks, podcasts, and partner-led initiatives
• Author eMail campaigns including Prospect, QSO, Event, Client-focused
• Leverage strategic and tech partnerships to maximize campaign reach and effectiveness
• Coordinate logistics and technical setup for virtual and in-person events
• Lead the execution of virtual events, including webinars, podcasts and discussion panels to drive client engagement and promote thought leadership
• Collaborate across teams to align marketing strategies, company goals, and regional/vertical objectives
• Utilize HubSpot to track, report, and optimize campaign performance based on data insights
• Stay updated on market trends, competitive positioning and emerging digital tools to drive innovative marketing approaches
• Manage relationships with external vendors and freelancers

Requirements

• 7+ years of experience in content marketing roles, digital marketing or demand generation
• Proven track record with creating & managing content marketing, and digital campaigns that drive demand and generate leads across various platforms
• Exceptional writing and storytelling skills with a portfolio demonstrating the ability to create clear, engaging and persuasive content
• Strong organizational skills with the ability to drive a full and complex content calendar
• Self-directed with a strong work ethic, agile, and able to pivot quickly
• Experienced in HubSpot, including campaign tracking, lead sourcing, email automation & data analytics

Nice-to-haves

• Familiarity with website content management systems (WordPress) and basic website updates & SEO
• Light Design (Adobe Suite & Canva)
• Google Analytics

Benefits

• PTO
• Medical insurance
• Dental insurance
• Vision insurance
• HSA match (depending on plan)
• 401k
• Cell phone stipend