Content Marketing Manager

$154,200 - $231,400/Yr

Stripe - New York, NY

Full-time - Mid Level

New York, NY

Credit Intermediation and Related Activities

About the position

As a Content Marketing Manager at Stripe, you will play a pivotal role in shaping the narrative and editorial strategy for our products and solutions. Stripe is a financial infrastructure platform that empowers businesses to accept payments and grow their revenue. Our Narrative and Editorial team is a global group of marketers dedicated to creating compelling stories that resonate with our users. You will work closely with cross-functional teams, including Product, Engineering, Sales, and Design, to craft content that not only informs but also engages our audience. Your primary focus will be on understanding our customers' needs and developing content that addresses their concerns and priorities. This role is writing-intensive, requiring you to produce high-quality content across various formats, including blog posts, data-led reports, and scripted talks for our annual user conference, Stripe Sessions. In this position, you will be responsible for developing and executing a content strategy that aligns with our business objectives. You will serve as the editorial director and project manager for scripted breakout sessions at Stripe Sessions, collaborating with customers, partners, and the broader Stripe community to create third-party content. Your ability to write compellingly and maintain a high standard of quality will be crucial as you produce everything from internal documentation to customer-facing copy. Additionally, you will define and track key performance indicators (KPIs) to measure the effectiveness of the content you create, providing insights and recommendations for continuous improvement. The ideal candidate will possess a deep understanding of our target segments, leveraging customer insights to inform content development. You will be a strategic thinker, capable of navigating ambiguity and aligning stakeholders to a common vision. Your organizational skills will enable you to manage complex projects and keep multiple workstreams on track. We are looking for someone who is ambitious, intellectually curious, and has a keen ear for voice and tone, ensuring that our messaging resonates with diverse audiences, from busy CEOs to discerning developers.

Responsibilities

• Understand our customers within our target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
• Develop and execute on content strategy for Sessions, our annual user conference, serving as editorial director and project manager for scripted breakout sessions.
• Work with customers, partners, and the broader Stripe community to develop third-party content across various formats and channels, including Sessions talks and guest-authored blog posts.
• Collaborate closely with cross-functional teams—product, sales, design, UX research, and other marketers—to develop compelling narratives and content that best represent Stripe's value to our users.
• Write compelling content across everything from internal documents to customer-facing copy, maintaining a high standard of writing quality.
• Define and track key performance indicators (KPIs) to measure the effectiveness of the content developed, providing insights and recommendations for improvement.

Requirements

• 7+ years of relevant work experience in marketing, product marketing, content marketing, journalism, or other roles that combine technical aptitude with writing craft.
• Experience working in B2B settings and with sales teams.
• Experience creating content for corporate events and/or writing scripted talks.

Nice-to-haves

• Experience in fintech or payments.

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• Medical benefits
• Dental benefits
• Vision benefits
• Wellness stipends