Simply | Business - Boston, MA
posted about 2 months ago
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them. We want team members who have the drive to challenge boundaries. If you're smart and passionate about delivering brilliant customer experiences, we'd love to hear from you. As a Content Marketing Manager, you'll set the content marketing strategy to drive interest in our brand and our products. Collaborating closely with various stakeholders across Marketing as well as Customer Experience, Product, and Partnerships teams, you will serve as the content ideation engine providing focus to our team of writers, supporting our blog, and fulfilling copy needs throughout the marketing funnel. You will also be responsible for working with design to uplevel our website experience through content and assets. You operate from a customer-centric mentality, anticipating the types of content that will resonate with our various audiences. You are able to turn vision into action, transforming our blog into a content library and elevating how people interact with SB content. The ideal candidate is someone who is passionate about the impact and influence content in various forms can have on a small business owner, has an understanding of the insurance industry or small business segment and has managed previously. You have launched a website or are familiar with content delivery tools. You are organized, thrive in structure and can solve problems with grace. You also have experience identifying high value behaviors and trackable metrics to help connect the dots to overall business results. At Simply Business, we are focused on building a diverse and inclusive workplace, so we welcome you, your personal experience, and different perspectives. As a Content Marketing Manager, you will drive the content strategy, ideation and execution for Simply Business across our website as well as other key owned channels, including, but not limited to social media, YouTube, email, partnerships and paid sponsorships. You will generate awareness and interest in Simply Business through compelling content customized by audience and moment in their buying experience, attaching key metrics and expectations for various strategies and executions. You will reimagine the content on our marketing website assets (blog, product pages, landing pages, video, interactive assets) working with design, technology and engineering teams to bring it to life. You will develop and maintain an editorial calendar for new content creation and evergreen content “refreshes”, working with project management with an eye on work flow, bandwidth and talent utilization. You will manage a team of copywriters, who reside both internally and externally, serving as chief editor for all content. Finally, you will gather competitive and market insights that can shed light on customer needs and inform new areas of opportunity, translating complex insurance concepts into clear, concise, jargon-free language that is accessible to all types of small business audiences.