Content Marketing Manager

$68,000 - $75,000/Yr

Iliff School of Theology - Denver, CO

Full-time - Entry Level

Remote - Denver, CO

Educational Services

About the position

The Content Marketing Manager will be responsible for developing and executing inbound marketing strategies to enhance the brand identity and online presence of the Iliff School of Theology. This role involves creating multimedia content, nurturing online communities, and utilizing analytics to inform content strategies. The position requires collaboration within a small team and reports directly to the Chief Operating Officer. It is a hybrid role, requiring on-campus presence on specific days.

Responsibilities

• Design content marketing strategies and set short-term goals.
• Undertake content marketing initiatives to achieve business targets.
• Produce high-quality content by collaborating with design and writing teams.
• Create an editorial calendar, complete tasks, and ensure that deadlines are met.
• Regularly deliver engaging content.
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement.

Requirements

• Demonstrated overall skillsets in Content Marketing, Copywriting, Design, Creativity, SEO, Google Analytics, and Customer Engagement.
• 1-2 years of experience in producing content for the web, with channel-specific knowledge.
• Proficient in videography and graphic design.
• Experience building audiences either online or offline.
• Ability to exercise sound judgment in complex environments.
• Ability to work effectively with individuals at various levels within the organization.
• Experience with and appreciation for working with people from diverse backgrounds.
• Good time-management skills and ability to multi-task.
• Strong interpersonal and communication skills in English.
• Critical-thinker and problem-solver.
• Proficient in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements, including ADA compliance.
• Ability to develop content that provokes engagement.
• Hands-on experience with SEO and web traffic metrics.
• Project management skills and attention to detail.

Nice-to-haves

• Experience in social media marketing (2 years preferred).
• Writing skills (1 year preferred).

Benefits

• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance