Content Marketing Manager

Middesk - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

Middesk is on a mission to simplify the way businesses interact and collaborate. Since its inception in 2018, the company has emerged as a leader in the business identity market, addressing the challenges of manual processes in business identity verification. Our innovative platform provides financial institutions and fintech companies with access to comprehensive and up-to-date information, enabling them to make informed decisions and streamline the onboarding process for businesses seeking financial products and services. Recognized by Forbes as part of the Fintech 50 List and backed by prominent investors like Sequoia Capital and Accel Partners, Middesk is at the forefront of transforming business identity verification. We are currently looking for a strategic Senior Content Marketing Manager to join our dynamic team in San Francisco. This role is pivotal in shaping and executing a thought leadership strategy that enhances Middesk's brand visibility, fosters customer engagement, and drives lead generation. The successful candidate will collaborate closely with various teams, including product, sales, and customer success, to produce compelling content that resonates with our target audience and aligns with our marketing objectives. In this role, you will be responsible for developing and implementing a comprehensive content marketing strategy that supports our overall marketing goals, including brand awareness, revenue influence, and customer retention. You will lead the creation of high-quality content across multiple formats, manage an editorial calendar, and work with SEO agencies to optimize content for search engines. Additionally, you will position Middesk as a thought leader in the business identity and verification space by addressing industry trends and challenges through engaging content. Your ability to analyze performance metrics and refine strategies based on data-driven insights will be crucial in maximizing the impact of our content initiatives.

Responsibilities

• Develop and implement a content marketing strategy that supports overall marketing objectives, including brand awareness, revenue influence, and customer retention.
• Lead the creation of high-quality, engaging content across various formats, including blog posts, whitepapers, case studies, webinars, videos, and social media posts.
• Build and manage an editorial calendar to ensure a consistent publishing schedule and timely delivery of content.
• Collaborate with SEO agencies to optimize content for search engines, ensuring it ranks highly for relevant keywords and drives organic traffic.
• Position Middesk as a thought leader in the business identity and verification space by creating content that addresses industry trends, challenges, and solutions.
• Oversee the creation and production of video content, including scripting, storyboarding, and collaborating with videographers to create compelling visual narratives.
• Work closely with the marketing, product, sales, and customer success teams to gather insights and create content that addresses customer pain points and showcases the value of Middesk's solutions.
• Set actionable and measurable revenue influence goals, using data-driven performance insights to refine and optimize the content strategy; set up reporting to track and measure the performance of your content and programs.
• Develop and execute content distribution plans to maximize reach and engagement across various channels, including email, social media, and partnerships.
• Identify and build relationships with industry influencers, media outlets, and partners to amplify Middesk's content and reach new audiences.

Requirements

• 5+ years of experience in content marketing, preferably within the B2B SaaS industry.
• Experience with business identity, verification, or compliance is a plus.
• Proven track record of creating high-quality, engaging content across multiple formats.
• Strong writing, editing, and storytelling skills are essential.
• Ability to develop and execute a content strategy that aligns with broader marketing and business goals.
• Solid understanding of SEO best practices and experience with keyword research and on-page optimization.
• Proficiency in using analytics tools (e.g., Google Analytics, HubSpot) to track content performance and derive actionable insights.
• Excellent organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong interpersonal skills with the ability to work effectively with cross-functional teams.
• Experience leading a content team or working with external content creators and agencies.

Nice-to-haves

• Experience with business identity, verification, or compliance is a plus.