Spark Hire - Deerfield, IL
posted about 2 months ago
Spark Hire is recognized as the leading video interviewing platform, having recently expanded its offerings to include a comprehensive Talent Acquisition Suite tailored for small and medium-sized organizations. This suite now encompasses an ATS and Assessment platform, designed to foster meaningful connections between talented individuals and organizations. The Content Marketing Manager will play a pivotal role in shaping the content strategies that drive brand awareness, engagement, and lead generation. Reporting directly to the VP of Marketing, this position is responsible for overseeing the entire content generation process, including the development of a content calendar and roadmap that focuses on customer-centric solutions. The goal is to address the audience's most pressing pain points, thereby creating a deep connection to Spark Hire's products. In this role, the Content Marketing Manager will be tasked with developing and executing a comprehensive content marketing strategy that aligns with the company's brand and marketing goals. This includes implementing SEO best practices to enhance content visibility and search rankings, as well as monitoring and analyzing content performance to refine strategies. The manager will collaborate with the marketing team to maintain a consistent editorial calendar and ensure timely delivery of all content pieces. Additionally, the role involves producing high-quality, problem-focused content assets such as webinars, e-books, and white papers, while also repurposing existing content to maximize reach across various channels. The Content Marketing Manager will also engage with the audience by creating case studies and customer stories, utilizing customer feedback to enhance engagement initiatives. Cross-functional collaboration is essential, as the manager will prioritize content requests, work with subject matter experts, and ensure that all content adheres to brand standards. This position is crucial for positioning Spark Hire as an industry thought leader through effective content marketing initiatives.