Content Marketing Manager

$68,000 - $78,000/Yr

Nelnet - Lincoln, NE

Full-time - Mid Level

Lincoln, NE

Credit Intermediation and Related Activities

About the position

The Content Marketing Manager at Nelnet is responsible for developing and executing content marketing strategies to enhance brand visibility and drive growth in key markets. This role involves creating engaging content, collaborating with various teams, and analyzing metrics to optimize marketing efforts. The manager will work closely with demand generation and creative teams to ensure effective communication and project execution, ultimately aiming to attract and retain customers through innovative content initiatives.

Responsibilities

• Design content marketing strategies and collaborate with demand-gen marketing managers on goals.
• Develop engaging content to attract and retain customers.
• Undertake content marketing initiatives to achieve business targets.
• Partner with Demand Gen Marketing Managers to define the go-to-market process, including cross-functional collaboration, communication, and project execution.
• Collaborate with Design and Writing Teams to produce high quality marketing content and sales enablement materials.
• Develop editorial calendar, delegate tasks, and ensure deadlines are met.
• Deliver engaging content on a regular basis and inspire team members.
• Edit, proofread, and improve content.
• Analyze web traffic metrics to enhance company websites and landing pages.
• Engage as a subject matter expert, across the business, on customer sentiment, buying criteria, and retention drivers for assigned focus area.
• Work closely with Demand Generation and Creative Teams to optimize digital channels for paid and SEO strategies.
• Manage product positioning and brand assets.
• Present to stakeholders (both external and internal) regarding brand products or industry trends, as needed.

Requirements

• Bachelor's Degree or equivalent in Communications, Marketing, Advertising, or Business preferred.
• Minimum of 3+ years B2B marketing experience or equivalent (Content Marketing preferred).
• Minimum 2+ years experience in a creative marketing position, preferably with a writing background.
• Preferred experience leveraging a marketing tech stack, e.g., Salesforce, Pardot, Google Ads, Google Analytics, Wordpress, or the equivalent.

Nice-to-haves

• Initiative to stay up-to-date on new technologies and marketing trends.
• Excellent verbal, presentation, and written communication skills.
• Cross-functional or cross-team collaboration skills.
• Ability to identify target audiences within market segments and craft unique strategies to reach those targets.
• Strategic judgment to plan and accomplish goals.
• Wide degree of creativity.
• Ability to handle high volume of concurrent projects and tasks.
• People leadership and decision-making skills.
• Excellent customer service skills.
• Strong problem-solving skills.
• Ability to work independently or in a group.

Benefits

• Wellness program
• Health savings account
• AD&D insurance
• Employee stock purchase plan
• Loan repayment program
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• Life insurance