Content Marketing Manager

Minerva Beauty - Monroe, GA

Full-time

Monroe, GA

Health and Personal Care Retailers

About the position

Minerva Beauty is seeking an experienced and creative Content Marketing Manager to enhance the company's digital presence. This role is essential for overseeing content creation across various channels, including social media, SEO-driven website content, and email marketing, to drive brand awareness and engagement.

Responsibilities

• Develop and implement social media strategies to raise brand awareness and engagement across various platforms.
• Oversee the collection, organization, and use of user-generated content.
• Direct the creation of high-quality brand-owned content for social media, ensuring alignment with brand messaging and goals.
• Coordinate on-site content collection from salons, spas, and barbershops, as well as at industry events.
• Manage relationships with influencers and coordinate content creation that aligns with brand standards and campaigns.
• Monitor influencer performance, track key metrics, and ensure partnerships contribute to brand growth and visibility.
• Collaborate with resources to create optimized website content, including landing pages, blogs, and product descriptions.
• Assist in writing and editing content for landing pages, blogs, and product descriptions as needed.
• Maintain email marketing schedule to align with campaigns, promotions, and product launches.
• Assist in writing marketing email content to maintain and increase engagement across audiences.
• Monitor and analyze content performance across social media, influencer campaigns, and SEO channels.
• Provide insights on audience engagement and content performance to shape overall marketing strategy.
• Report on industry trends to aid in future product development.
• Collaborate with the VP of Marketing & Business Development to ensure content strategies align with broader business goals.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations or a related field.
• Proven experience as a Content Marketing Manager or similar role, preferably within the furniture or professional beauty industry.
• Expertise in social media management and content strategy across multiple platforms.
• Ability to react quickly to ever-changing social media trends and pivot when necessary.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience writing effective marketing copy for email campaigns, social media, website content, and more.
• Ability to analyze performance metrics (social and SEO) and adjust strategies based on insights.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate compelling content.

Nice-to-haves

• Experience in the furniture industry or professional beauty industry.
• Familiarity with digital tools such as Google Analytics, SEMrush, DashHudson, etc.
• Proficiency with Microsoft Office Suite including Word and Excel.

Benefits

• Flexible work options including remote work if needed.
• Opportunity to shape the voice and digital presence of the company.