Content Marketing Manager

$75,500 - $142,700/Yr

Unum - Chattanooga, TN

Full-time - Mid Level

Chattanooga, TN

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The Content Marketing Manager at Unum is responsible for establishing the company as a thought leader in the industry through the creation of insightful and engaging content. This role involves developing a strategic message architecture, engaging with internal and external stakeholders, and measuring the effectiveness of content across various channels. The manager will oversee the ideation and production of content that aligns with market trends and company goals, ensuring a seamless buyer experience.

Responsibilities

• Develop strategy for message architecture and framework for in-market demand generation.
• Plan the experience for the buyer as they interact and consume material.
• Engage and influence internal stakeholders to develop core content assets.
• Measure and report on content engagement, interactions, and consumption.
• Identify trends, insights, and best practices for new content development.
• Manage testing of content and messaging, including calls-to-action.
• Work closely with writers and videographers to build out new and updated materials for demand generation.
• Manage relationships with outside vendors and contractors as needed.
• Develop new ways to distribute core content including podcasts, videos, and other mediums.
• Collaborate with thought leaders in the organization for content and social media opportunities.
• Develop thought leadership strategy aligned with business objectives.
• Leverage a journalistic approach to content creation focusing on research-driven storytelling.
• Identify and manage relationships with external influencers and internal experts.
• Create new ways to cultivate engagement including community development, social, PR, and media.
• Collaborate with UI/UX designers, product managers, business analysts, and developers.

Requirements

• 4-year college degree required.
• At least 5 years of Marketing experience with an emphasis on content marketing, social media, and demand generation.
• Strong understanding of media, marketing-sales funnel metrics, and analysis.
• Experience in managing content delivery and channel distribution.
• Ability to leverage analytics and data to inform content creation.
• Proficiency in Excel and PowerPoint.
• Strong interpersonal skills and ability to manage cross-functional teams.

Nice-to-haves

• Experience in podcasting and video content creation.
• Familiarity with community development and social media engagement strategies.

Benefits

• 401(k) with 5% match
• Dental insurance
• Disability insurance
• Health insurance
• Loan repayment program
• Opportunities for advancement
• Generous PTO including paid time to volunteer
• Mental health support
• Career advancement opportunities
• Tuition reimbursement
• Flexible work environments